The Importance and Benefits of Influencer Marketing

The Benefits of Influencer Marketing

Whether you’re looking to implement a new social media strategy or produce a content-driven campaign, influencer marketing is a hot trend brands are embracing to grow their businesses. Marketing statistics show that not only do 49 percent of consumers depend on influencer recommendations, but 40 percent had purchased something after seeing it on Twitter, YouTube or Instagram. Let’s go over some of the basic concepts of influencer marketing and how they can benefit your business.

What are Influencers?

Sought-after celebrity endorsements are becoming a marketing tool of the past. People want someone they can relate to and an influencer inspires more authenticity. They bring with them a specific group of followers based around a niche, which makes them ideal for brand storytelling. When an influencer shows off a brand in their post, it sends a message of trust. Because there’s already a bond established between a follower and an influencer, or a blogger, they’re more inclined to see your brand or product as credible. 

Bonuses to using influencer marketing:

  • Boost more traffic to visit your website
  • Increase sales
  • Build brand accountability to a new audience

What is storytelling?

Referring to brand storytelling, think of it as the narrative of your brand. You’re doing more than supplying facts. You’re trying to set the tone and capture emotion. The message is more than “buy my product.” You’re telling the audience why your brand matters and exists.

Find Influencers Who Fit Your Product

The key to successful storytelling is finding an influencer who best represents your brand. Followers need to make the connection between your product and the influencer. You want them to visualize how your brand simplifies their needs and makes their life better.

Benefits of Using Influencers

With influencer marketing, you’re reaching your target audience immediately. You’re also getting great brand exposure reaching a large audience with one post. Depending upon the influencer you choose, some have 10,000 followers while others have over 100,000. 

Another advantage is the user-generated content available. Influencers tend to publish stunning lifestyle photos to their Instagram feeds to keep their followers engaged. You now have access to these same photos to repost to your marketing social media accounts.

In addition to bringing you photos, tagging your brand on social media and inspiring their followers to be your potential customers, you’re getting a thorough, positive review of your product instead of taking a gamble on a random testimonial to be posted to your own social media feed or website.

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