Nichole Evans

Director of Channel Management

Whether it was selling homemade friendship bracelets or bait to local fisherman on the dock of the bay, Nichole has always had the entrepreneur spirit! In 2007 she founded PurseHook, LLC and eventually FUMI, Inc with her family. They built a successful women’s accessory company through years of hard work and determination. As a founding partner and Vice President, Nichole was key in all product development including product design and patent work, financial matters, and marketing. Nichole did live on-air sales several times for QVC and she was integral for all worldwide sales that included fortune 500 stores such as Target, Dillard’s, Bed Bath and Beyond, and many more. Nichole makes her happy home in San Diego, CA with her husband, two daughters, and their adorable French Bulldog, Goose.