Public relations is a fast-moving industry that thrives on anticipation and adaptability. As we look ahead to the final months of the year and the beginning of the next, media outlets are already planning their editorial calendars. To help you stay ahead, here’s a deeper dive into the key angles, themes, and trends that journalists […]
WHAT MEDIA OUTLETS ARE LOOKING FOR RIGHT NOW Read More »
TikTok has transformed the marketing landscape with short-form, engaging, and often highly viral video content. With over a billion active users, TikTok offers brands an incredible opportunity to connect with audiences creatively and authentically. Here are some of the best ways for brands to harness the platform’s full potential. Create Authentic, Relatable Content TikTok’s appeal
BEST WAYS BRANDS CAN UTILIZE TIKTOK FOR MARKETING Read More »
Brands are always competing for attention, especially during important times of the year when media coverage is at its peak. Whether it’s holiday gift guides, back-to-school essentials, or summer must-haves, securing media coverage during these peak times can give brands a significant boost. However, getting featured in the right place at the right time doesn’t
THE IMPORTANCE OF PREPARING YOUR PR CAMPAIGNS EARLY Read More »
While 2024 is still in full swing, forward-thinking brands are already setting their sights on 2025. The reasons for this are plentiful, from predicting market trends to maintaining competitiveness. Let’s discuss why your brand should commence planning its 2025 marketing strategy now and the confidence that early preparation can bring. Anticipating Market Trends The marketing
WHY YOUR BRAND SHOULD START PLANNING FOR 2025 MARKETING NOW Read More »
Visual content plays a pivotal role in communicating a brand’s identity and values. One key component of this visual content is photography. But should a brand’s photography remain consistent throughout the year, or should it evolve each quarter? Let’s explore why the best strategy might be a balanced one. Core Consistency with Seasonal Tweaks: Maintain
SHOULD A BRAND’S PHOTOGRAPHY DIFFER EACH QUARTER OR STAY THE SAME? Read More »
It’s time for brands to shift gears and set their sights on the scorching season ahead. Summer isn’t just a time for beach trips and barbecues; it’s a prime opportunity for businesses to shine bright with strategic PR campaigns. Here’s why initiating summer PR strategies now is a winning move. Beat the Competition: Just like
WHY BRANDS SHOULD KICK START THEIR SUMMER PR STRATEGIES NOW Read More »
Expo West 2024 was an absolute blast and our team was there to immerse in the latest trends and insights! Exhibitors showcased creative and innovative products, ideas, and connections! Sustainability Takes Center Stage At the forefront of this year’s Expo West was a commitment to sustainability and social responsibility. Our team saw firsthand how brands
EXPO WEST 2024: EXPLORING THE LATEST TRENDS IN FOOD, BEVERAGE, AND WELLNESS Read More »
A significant shift in consumer preferences has emerged. The era of polished, high-quality content dominating the digital sphere is gradually giving way to a new trend – the appreciation for authenticity and relatability. Consumers are now expressing a preference for content that feels genuine, unfiltered, and mirrors real-life experiences. This shift has profound implications for
CONSUMERS PREFER RELATABLE SOCIAL MEDIA CONTENT OVER POLISHED PERFECTION Read More »
Generation Z represents a significant and influential consumer group reshaping how businesses approach marketing and branding. With their unique characteristics, preferences, and values, Generation Z is a game-changer in marketing. They make up a substantial portion of the global population, surpassing both the Baby Boomers and Millennials. This sheer size means they have considerable purchasing
THE IMPORTANCE OF TARGETING GEN Z Read More »
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share 6 marketing trends you can expect to see (and love) in 2023 on Forbes blog. Enjoy this excerpt from the article below. Now’s the time to try trending marketing strategies to turn more heads and win more hearts. New year, new you, after all. Try your hand
6 Marketing Trends You Can Expect To See (And Love) In 2023 Read More »
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