Retail PR & Digital Marketing

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REASONS WHY SOME BRANDS GET PICKED UP BY RETAILERS WHILE OTHERS DON’T

Every brand dreams of seeing its products on the shelves of major retailers. However, while some brands effortlessly secure retail partnerships, others struggle to get a foot in the door. What separates successful retail-ready brands from those left behind? It often comes down to preparation, strategy, and execution. Here’s a detailed breakdown of the key […]

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THE ROLE OF SOCIAL PROOF IN GETTING YOUR PRODUCT ON STORE SHELVES

Getting your product onto store shelves isn’t just about having a great item—it’s about proving that customers already love it. That’s where social proof comes in. Retail buyers are looking for products that are more than just innovative; they want products with a built-in demand. From customer reviews to influencer endorsements, social proof plays a

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