Retail PR & Digital Marketing

target market

HOW INFLUENCERS AFFECT CONSUMER BEHAVIOR

In today’s digital age, the way consumers make purchasing decisions has undergone a significant transformation. Traditional advertising methods still hold their ground, but the rise of social media has paved the way for a new wave of marketing – influencer marketing. Its prominence and effectiveness have skyrocketed in recent years. Influencers, often considered trendsetters and

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