Retail PR & Digital Marketing

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INSTAGRAM CAN PLAY A SIGNIFICANT ROLE IN A BRAND’S MARKETING STRATEGY

Staying ahead of the curve is essential for brand success. With over one billion monthly active users and a highly engaged audience, Instagram has emerged as a game-changer for businesses looking to expand their online presence and connect with a broader customer base. Visual Storytelling: Captivating Audiences Instagram’s primary strength lies in its visual-centric nature.

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WHY BRANDS SHOULD HARNESS THE POWER OF MICRO-INFLUENCERS

Influencer marketing has become a dominant force in the advertising world. It has evolved beyond traditional celebrity endorsements, with a new class of influencers emerging: micro-influencers. These individuals, who typically have smaller but highly engaged followings on social media, have proven to be a valuable brand asset. Authenticity and Relatability Micro-influencers are often seen as

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How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you

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