Search engine optimization (SEO) is a non-negotiable component of a successful marketing strategy. With so many factors influencing how a brand’s content ranks online, it’s critical to make informed choices that lead to sustained visibility, traffic, and conversions. Here’s how your brand can make the best SEO decisions to rise above the noise. Keyword research […]
MASTERING SEO: CRAFTING STRATEGIES FOR LONG-TERM SUCCESS Read More »
If your brand’s imagery and photography feel stale, it might be time to refresh your visual identity. Vibrant and compelling visuals are vital in capturing the audience’s attention and conveying your brand’s story. Here’s how to revitalize your imagery and get out of a creative rut. Analyze Your Current Visual Assets Start by analyzing your
HOW BRANDS CAN BREATH NEW LIFE INTO THEIR IMAGERY AND PHOTOGRAPHY Read More »
At ChicExecs, we love opening doors for brands looking to make their mark, and one recent client win showcases just that. Our haircare client came to us eager to expand into the U.S. market. They wanted to get in front of the right buyers and get secured on store shelves to build their visibility. With
HOW WE PLACED OUR CLIENT IN ALL EREWHON LOCATIONS! Read More »
Search engine optimization (SEO) is a critical component of digital marketing, but brands frequently make mistakes in it. A well-executed SEO strategy can boost your website’s visibility, drive organic traffic, and help you reach your target audience. However, even minor SEO missteps can decrease rankings, waste effort, and miss opportunities. Below are some common SEO
SEO MISTAKES BRANDS SHOULD AVOID FOR MAXIMUM ONLINE VISIBILITY Read More »
Social media has become the cornerstone of marketing strategies for brands across all industries. Among the plethora of platforms available, Instagram stands out as a powerhouse for visual content sharing. With its ever-evolving features, Instagram continually provides new opportunities for brands to engage with their audience. One such feature that has taken the platform by
WHY INSTAGRAM REELS SHOULD BE YOUR NEXT MARKETING MOVE Read More »
As we head into the new year, it’s the perfect time for businesses to reflect on their digital strategies and make resolutions for growth. One crucial aspect often taking center stage in these considerations is Search Engine Optimization (SEO). Ensuring that your website is in top-notch shape for search engines is not just good practice;
BRANDS NEED AN SEO AUDIT FOR THE NEW YEAR Read More »
Staying relevant and reaching your target audience requires innovative marketing strategies in the beauty and makeup industry, where trends shift as quickly as a makeup brush stroke. One such strategy that has proven to be incredibly effective is influencer marketing. Authenticity and Relatability: Unlike traditional advertising, influencer campaigns feel more like recommendations from a friend
WHY BEAUTY BRANDS SHOULD CONSIDER INFLUENCER MARKETING Read More »
In the ever-evolving landscape of consumer behavior, one demographic stands out as a key player in shaping market trends and driving innovation – millennials. Millennials have emerged as a powerful force in the global economy, and their unique spending habits are reshaping the way businesses approach marketing and product development. Why Target Millennials? Millennials represent
MILLENNIAL SPENDING HABITS AND WHY BRANDS SHOULD TARGET THEM Read More »
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with
How To Identify Your Business’s Target Audience Read More »
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