Retail PR & Digital Marketing

strategy

WHY BEAUTY BRANDS SHOULD CONSIDER INFLUENCER MARKETING

Staying relevant and reaching your target audience requires innovative marketing strategies in the beauty and makeup industry, where trends shift as quickly as a makeup brush stroke. One such strategy that has proven to be incredibly effective is influencer marketing. Authenticity and Relatability: Unlike traditional advertising, influencer campaigns feel more like recommendations from a friend

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MILLENNIAL SPENDING HABITS AND WHY BRANDS SHOULD TARGET THEM

In the ever-evolving landscape of consumer behavior, one demographic stands out as a key player in shaping market trends and driving innovation – millennials. Millennials have emerged as a powerful force in the global economy, and their unique spending habits are reshaping the way businesses approach marketing and product development. Why Target Millennials? Millennials represent

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