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RETAIL STORYTELLING: HOW TO MAKE YOUR BRAND STAND OUT

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Consumers don’t just buy products—they buy stories. A compelling brand narrative builds emotional connections, fosters loyalty, and helps your business stand out. Mastering the art of retail storytelling can turn casual shoppers into lifelong customers and become an effective tool in your overall retail marketing strategy. What is Retail Storytelling? Retail storytelling is the practice of using […]

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IS YOUR BRAND READY FOR SEO?

ALL, Trends & Tips /

Search Engine Optimization (SEO) is a powerful strategy for improving your brand’s visibility, driving organic traffic, and gaining a competitive edge online. However, SEO is not something you can dive into without preparation. It’s more than just using keywords; it requires a solid foundation, thoughtful planning, and consistent effort to deliver results. Many brands rush

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How Hybrid Work Environments Empower Employees

ALL, Trends & Tips /

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how hybrid work environments empower employees on Newsweek. Here’s a highlight from the feature. Hybrid work is already becoming a mainstay in office jobs. Here’s why your organization should buck up and make the switch to hybrid work. 1. Increased Productivity Happy employees are productive employees. Instead

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How The Metaverse Is Shaping Consumer Behavior

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ChicExecs Senior VP of Elevate, Lydia Vargo, shares how the metaverse is shaping consumer behavior on Forbes blog. Enjoy this excerpt from the feature. One area where we’re seeing a lot of innovation is the metaverse. As of October 2021, the metaverse was already valued at $14.8 trillion globally. That’s impressive, considering the fact it’s still early in its infancy. But

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