ChicExecs Co-Founder Kailynn Bowling shares the common misconception that e-commerce and technology are the death of in-store retail shopping. She explains that if anything these two factors have changed the way people shop.
“Tech hasn’t ruined the future of brick-and-mortar stores. It is the future. Technology augments customer and employee experience. When you use it correctly, tech makes the shopping experience convenient and even fun for your shoppers.”
Read her expert tips here on how retail stores can use the latest technology to make themselves stand out.