Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing power has become substantial as they have aged, making them a key target market for various industries. Understanding their preferences and tendencies can help businesses tailor their strategies to meet […]
UNDERSTANDING BOOMER CONSUMER BEHAVIOR Read More »
Understanding and aligning with seasonal buying cycles is essential when brands aim to appeal to retailers and secure a spot on store shelves. Let’s examine why the retail buying season is important when pitching products to retailers. Maximizing Sales Potential: Retailers are in the business of making sales, and they are more receptive to products
UNDERSTANDING RETAIL BUYING SEASONS AND ITS IMPACT ON BRAND SUCCESS Read More »
In the ever-evolving landscape of consumer behavior, one demographic stands out as a key player in shaping market trends and driving innovation – millennials. Millennials have emerged as a powerful force in the global economy, and their unique spending habits are reshaping the way businesses approach marketing and product development. Why Target Millennials? Millennials represent
MILLENNIAL SPENDING HABITS AND WHY BRANDS SHOULD TARGET THEM Read More »
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