How to Get Followers on Instagram

 

How to Get Followers on Instagram

 

If your business is trying to figure out how to get more followers on Instagram, we would love to share some food for thought! Instagram users, and all social media users for that matter, are looking for authenticity as they quickly scroll through your feed. In real life, people are attracted to those who possess both beauty and brains, and someone who provides something of value to them. If you apply this same mentality to your Instagram feed, you too can get more followers on Instagram. Here are five tips to make sure your feed has both beauty and brains, where people can’t help but follow you:

Have a Cohesive Feed

Social media users decide whether or not to follow your business in a matter of seconds as they scroll through your feed. For this reason alone it’s important to pay attention to what your Instagram profile looks like as a whole. Having a cohesive feed means more than creating a beautiful aesthetic. While you’re certain to attract users with an eye-pleasing social media feed, you need to create a niche with your content in the process. You can start by matching your feed appearance to what your account focuses on. For example, does your business sell skincare products? Edit the photos to look crisp and refreshing. Do you have a travel blog? Make your social media feed bright and colorful to connect with the destinations you highlight. You’ll want to make sure you follow this visual theme throughout your feed. The cohesiveness doesn’t stop with the aesthetic. An ongoing strategy is just as important to your target market to make your social media presence look like an online magazine. Taking the travel blog for example, you don’t want your Instagram feed to show photo after photo of captivating destinations to all of a sudden switch to random cat memes.

Purchase or Build a Preset

Another factor that is important in how you get followers on Instagram is creating content that stands out visually. To take your feed to the next level, it’s time to come up with a photo editing strategy. It doesn’t take a professional photographer or time-consuming editing to deliver the photos you’re looking for. All it takes is a simple filter or preset. You might have experimented with Instagram’s filters and found they make your feed look too similar to others or they don’t quite meet the standards of the content you’re posting. By purchasing or building a custom preset, you can create a unique yet cohesive aesthetic and cut down editing time significantly. Adobe Lightroom CC is one app you can use and a personal favorite of ours.

Use Instagram Stories and Remember Hashtags

We’ve discussed the beauty of your Instagram feed, now let’s talk about the brains. As Instagram stories gain popularity, brands are taking notice. You might not think they have as much impact as regular Instagram posts because they disappear within 24 hours but videos are super popular right now. They offer a unique way of engaging your users and showing the “human side” of your brand. Each story still needs to fit into the cohesion of your overall social media feed to build brand awareness and a lasting impression in the minds of perspective followers.

When it comes to posting Instagram stories, don’t forget the hashtags! Adding hashtags and geo-locations helps your story appear to more users because they can watch any recent stories that were published using a location or hashtag sticker, even if they’re not following you. If you feel like a hashtag or location sticker will take away from your content, you can always hide them by reducing the font size, using the same color as the background, or adding a GIF or sticker on top of them.

Engage with Your Followers Using Polls

It might feel like you already put a lot of time and effort into getting more followers on Instagram or maybe you feel like your social media content already brings its “A” game. It’s still important to remember that communication goes both ways, even if you feel like you’re doing all the work. Thanks to Instagram polls available in stories, engaging with followers has never been easier. The possibilities to not only engage with your followers but get a better understanding of your audience are endless. Looking to gauge interest in specific products within your inventory? Create a poll to see which product people like more. Or perhaps it’s time to update your company logo. Create a poll between two options to see which one resonates with your audience more!

Take Advantage of Instagram Live

Why post photos on social media after the event happens when your audience can experience the thrill for themselves when it’s happening with live video? Survey statistics show that 82% of consumers prefer live video from a brand than social posts. Don’t be afraid to mix up your carefully planned posts with some live video. It speaks to the authenticity of your brand and makes you more relatable. Don’t be nervous that you’ll make a mistake, it adds to the humanness of it! And be sure to interact with your audience during the live video by asking questions so they can respond in the comments.

Our social media department has so many more tips on how to get followers on Instagram. Contact us today to see how we can help!

5 Reasons We Should Manage Your Social Media

 

You’ve overcome some big hurdles. While your LinkedIn headline might read Founder, CEO, or Marketing Director, what you really wish it would say is “I wear way too many hats!” Being in charge of a business can be a lonely place but you’re not alone in feeling this way.

If one of the hats you wear is managing social media and increasing brand awareness to drive sales, you can breathe easier. If you just don’t have the time to devote to social media or you find the platforms to be confusing and complicated, we would love to help and give your brand the recognition and visibility it deserves. You might have told yourself in the past that a strong social media presence won’t impact your bottom line. We’re here to prove you wrong.

 

Why Should We Take Over Your Social Media?

  1. Get time back in your life

Our founders, who have launched two successful companies, can attest that it’s not easy running a business! Let us help you with the heavy lifting while you focus on more important things. According to a Constant Contact survey, a small business owner — along with another employee — will spend an average of 20 hours per week on marketing. Think of what you could accomplish in this time! You probably hire an accountant to do your taxes and a lawyer if you need legal advice, so why wouldn’t you hire a social media manager if this wasn’t your area of expertise?

 

  1. We’re an unbiased partner with a retail-focused viewpoint

We’re not just an agency, we immerse ourselves in your brand to become an extension of your marketing department. We do a ton of research during the onboarding process to learn about your brand and we build our strategies based on what actually works.

There are more than 2 million monthly advertisers on Instagram and 60% of users claim they’ve discovered at least one new product on that platform alone. Hootsuite reports also show 80% of users follow at least one business on Instagram. People aren’t stumbling upon these brands by chance.

It takes time, effort, and strategy to increase brand awareness, which is where our expertise lies. Whether you’re trying to increase your sales or promote your new product line, what we bring to your business as a partner can help you achieve those goals.

 

  1. Stay ahead of trends

We monitor social media algorithms almost daily and try to stay ahead of trends! Do you have someone dedicated to keeping up with it? If you work with us, you have the brainpower of a whole social media team at your fingertips, dedicated to making your business successful. We eat, sleep and breathe social media and we promise to bring our passion to your products!

Speaking of trends, did you know that Instagram reports the time spent watching videos on their platform is up more than 80% year over year? We did, and that’s why we push the importance of Instastories, to drive traffic towards your videos and so you can better connect with your followers.

As a business, posting with consistency is important to keep driving your social media traffic. The top Instagram brands post 4.9 times per week on average. Even our smallest package offers more than that! Lean on us to constantly create and post valuable content that will not only keep up with your followers, but attract new ones.

 

  1. We’ve seen it all

Our clients range from entrepreneurs to large organizations, skincare to men’s underwear… and everything in between! In working with such diverse industries, we’ve been afforded the opportunity to see what works well across all of the brands and capitalize on it. We know our social media strategies are successful because we can provide measurable results through reports and analytics.

We have diverse and well-rounded experience to meet your needs. Looking to change the direction of your brand due to launching new products? We can help by implementing this change across all platforms. Perhaps business is booming and you’re looking to take your company to the next level? If this is the case, let us wow you!

 

  1. Mitigate risks and identify potential opportunities

At ChicExecs, we take customer interaction very seriously. When you put your business on social media, it’s more than just advertising, you’re opening yourself up to a new channel of customer service. By having us focused solely on social media, we are able to quickly address or escalate unhappy customers to help protect your brand. Ignoring customers on social media is more serious than you might have imagined. On Twitter 70% of customer service complaints go unanswered by businesses. We can quickly address unhappy clients and provide them with stellar customer service they’re not getting anywhere else. And since we are in the platform constantly, we are able to identify opportunities with other brands or influencers that can offer follower growth and increased sales.

 

Bonus Reason!

In addition to a rockstar social media department, we also offer so much more!

Want more press? We got you!

Need more Instagram worthy pictures? Let us help!

Always wanted to work with influencers? Yes, please!

Looking to place your products in major retailers like Target, Dillard’s or Nordstrom? We can do that too!

 
 

Let us WOW you today! Contact us for a free quote on how we can turn your social media into a way of increasing brand awareness and ultimately drive sales!

4 Tips to Outsmart the Instagram Algorithm in 2019

 

If your social media marketing strategy relies on Instagram, chances are you’re aware of the algorithm changes that rolled out last year. To recap, users now see 90% of posts from their family and friends, which is great when you’re trying to catch up on how Jenny’s kids are doing… but it isn’t as great for businesses posting organic content.

Since you’re reading this, I bet you are wondering what the Instagram algorithm takes into account and how you can outsmart it to show your content more often. Well you’ve come to the right place! As of today, here are the top three factors:

  • Interest
  • Timeliness
  • Relationship

Other factors that the Instagram algorithm takes into consideration:

  • Frequency
  • Following
  • Usage

Understanding the factors is a step in the right direction, but if you’re going to take your social media to the next level, here are some tips to get ahead of the Instagram algorithm and stay relevant!

Tips for Outsmarting the Instagram Algorithm

Tip #1 – Engagement Is Key

There’s no rule to engagement, the rule IS engagement. Getting your followers to interact with your brand signals to the Instagram algorithm to put more of your posts in their feeds. High quality content on social media is more important than ever so be sure to use photos and captions that inspire your followers and compel them to interact with you.

Don’t expect your followers to constantly tell you how great your business, product or service is though. Start meaningful conversations with them by posing questions or asking them to tell you about their own experiences! Make sure your message is clear and don’t forget relevant hashtags.

 

Tip #2 – Know Your Social Media Followers

It’s going to sound like common sense, but engaging with your audience means first knowing who they really are. Instagram Insights is a great analytics tool to learn about the demographics of your social media followers. Developing buyer personas is a great step in defining your audience and it comes in handy when you’re building a strategy for writing content. While learning the age and gender of your followers is important, there are often more important things to record like where they live, what hobbies they enjoy, and when they’re most active. Knowing when to post is a perfect transition into our next point.

 

Tip #3 – Timing Matters

The Instagram algorithm takes the fact that followers want to see fresh, new posts seriously. If you know when your followers are the most active, you can make sure to time your posts so that they see it. Instagram Insights can also help you obtain this information. Now more than ever it’s important to respond to your followers’ comments in a timely manner.

 

Tip #4 – Get Organized Then Listen

Planning ahead and staying organized with your social media posts creates a cohesive feed. There are a number of tools available that let you manage your accounts, schedule posts and plan content. You might not be on social media when your followers are, but these platforms can auto-post for you at the most preferable time and they also offer pretty robust analytics.

We at ChicExecs use a platform called Planoly to organize our images and captions then schedule them out, which enables us to focus on strategically adding value to the content instead of live posting. There are also a number of social media listening tools that monitor and track how and where your brand is mentioned in posts, comments and hashtags. Awario and Keyhole are two examples that can save you time researching as they gather data across multiple social media platforms.

 

Contact us today and we’ll drop some more truth bombs about the Instagram algorithm! We kinda know all about it!

How to Photograph the Perfect Flat Lay for Social Media

 

Flat lays are taking social media by storm, even if you’re unaware of what this term means. The style focuses on a group of items where the photo is shot from above. Think of a magazine photo displaying an array of products from an intricate leather-bound journal that sits next to a coffee mug filled with steaming hot tea, there’s a pair of reading glasses in the corner, an eye-popping tube of lipstick at the opposite end of the page and flower petals scattered in between. You wonder why you’re taking the time to look at this page of top editor favorites this season, but you can’t look away. This type of product photography is so aesthetically pleasing to your eyes you can’t pay attention to anything else right now.

 

Flat Lays Aren’t Just for Professionals!

Flat lays carry two misconceptions that lie within two extreme trains of thought. One: The objects in the photo were randomly thrown together and photographed. Two: It takes a savvy photographer to achieve this type of photo.

While creating the perfect social media flat lay takes inspiration, it’s not impossible for amateur bloggers and those just beginning to use social media to capture this stunning visual effect with your camera phone or a DSLR! See some of our tips below on how to get started and take a flawless flat lay.

Start planning your props

Gather together what you’ll need for this photoshoot. Think about the items that inspire you, but have these points in mind:

  • Choose a theme for the photo. What are you trying to communicate to your audience?
  • Pick objects that vary in shape and size to build visual interest
  • Think about color. Have a palette in mind to start organizing the overall composition
  • Showcase texture

Don’t be afraid to grab more items than you’ll end up needing. This way, you have more options to see what works in the photo and what doesn’t. Need some inspiration before you start? Search for #flatlay on Pinterest and Instagram to get those creative juices going.

Choose a background

A plain white background is your smartest choice. You don’t want to take the attention away from your props. A neutral wood floor or tabletop may work as well depending upon your theme. When it comes to choosing a background, use what you have on hand. Lots of top bloggers use a flat white bed sheet to create their flat lay backgrounds. Depending upon the aesthetic you’re trying to achieve, a crinkled white bed sheet in the background can showcase amazing texture within your photo. If you’re looking to go bold, try colored wrapping paper or school project poster board.

Keep the light au naturel

Let’s face it, very few of us have access to a photography studio with professional lighting equipment. Luckily, your social media flat lay only needs natural light. Try to set up the photo near a window. You’ll get the best light in the morning or the late afternoon. Avoid using flash as it creates unwanted shadows. Another way to avoid shadows and give your photo the most light possible is to photograph toward the window light, not away from it.

Composition is everything

This might be the hardest part of setting up your flat lay. For some, the artistic eye of perfectly placing each item is natural talent. For others, it takes time and practice. Remember to take your time. There’s no rush to find your style. Here are some more tips in creating that ideal composition for social media:

  • Figure out which item is going to be your main focal point
  • Create a balance between different size objects, colors and textures around that focal point
  • If you plan on adding text later on, think about where you want it to go and create that space
  • Play around with your spacing. What kind of a look do you achieve by layering objects compared to leaving a little space between them?

Shoot from high up

You have the light, you have the backdrop and all of your objects placed to perfection. Now you need to take a photo that’s … well… flat. The only way to accomplish this is by getting height between you and the props. You might use a chair or ladder to take your photos from above. If you’re using the floor, you might be able to achieve the perfect flat shot by standing up over the display and photographing downward. Continue to play around with the composition as you photograph to see what looks best in each shot.

Edit before posting

Use photo editing software or apps to take your social media flat lay to the next level. A few simple edits or a preset filter can make a mediocre photo into a stunning work of photography!

 

Contact us today so we can show you some of the amazing flat lay work we’ve done for our clients. Let us take your social media to the next level!

 

Why You Shouldn’t Ignore Micro-Influencers, And How To Partner With Them

Have you ever thought about connecting with Micro-Influencers for your brand? Forbes chats with Kristen Wessel, of ChicExecs, to discuss how your brand can benefit from Micro-Influencers.

People want to interact with influencers who are real, genuine and relatable. Audiences don’t want to interact with cash-grabbing celebrities; they want authentic connections. You’ll likely see increased brand recognition and, best of all, affordable conversions.

Take a look at the several reason why using Micro-Influencers can make a huge impact on your brand!

The ChicExecs Team

A ChicExecs Weekend in NYC

 

Lately, we really can’t help but be stuck in an #EmpireStateofMind. How could we shake off the fast-paced, inspiring hustle-and-bustle we lived in the past weekend when we took ChicExecs straight to the streets of NYC?

It’s true! We traded palm trees for skyscrapers and met with the HQ office of Saks Fifth Avenue, the HQ office of American Eagle and put a Big Apple spin on the content creation for our Social Media clients.

What we loved most about New York was the immense feeling of inspiration that consumed us when exploring the city. The taxi-rides, the speed-walking, the elevator rides to the top floors and the views. We especially loved the views from the gorgeous conference room over at Saks Fifth Avenue HQ where we sat with their beauty department to represent some of our amazing clients. One of our retail strategy experts, Karla Dollberg, loved meeting with the Saks team for the insight she took and in building an even stronger connection with them.

“Having a strong relationship with buyers is key to a successful partnership and I’m lucky to have the connection with the Saks Fifth Avenue beauty team that I do. Sitting down with them gave me so much more insight into packaging, branding and more that I can deliver to my clients to grow their brand.” – Karla Dollberg, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting with Saks Fifth Avenue

There are many renowned brands that are headquartered in New York and it’s no secret that New York is a major fashion capital of the world. After stopping for a quick latte, we waved down a taxi and headed to the American Eagle HQ office. Retail Strategy expert, Brianna Fulce met with the home, gifting and lifestyle buyers of American Eagle where she got an inside scoop on upcoming concepts and focuses.

“What was really cool about meeting with the American Eagle team was the open dialogue format. We were bouncing ideas back and forth with each other on upcoming concepts and what kind of brands and products they’re looking to have in-store now and in the future.”- Brianna Fulce, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting in NYC

As we left the giant urban office with the gold eagles for handles, we ditched the taxi for some exploring on foot to really take in the big-city culture. Billboards of Beyonce, murals at every corner and more matcha spots than we could have ever imagined! We loved all the beauty to be found at every corner. Our fellow ChicExecs Social Media Account Executive, Victoria, took some of her clients with her to NYC, so she could get some shots around town.

“New York is an iconic U.S. city that is home to fashion, media, entertainment and business! I think it’s important to have social media content in NYC whenever you get the chance to, whether you’re a brand or influencer.”-Victoria Gonzales, Social Media Account Executive at ChicExecs PR and Branding Firm on having a social presence in NYC

 

Victoria recommends this essential tip in getting good social media shots: Try and keep product on you at all times when possible! You never know when you might see the perfect backdrop and lighting while you’re out and about that will make for an amazing shot. #FeedGoals don’t always come easy!

Here’s just a few shots she captured –

Oh, New York. How we miss you already! Overall, the ChicExecs team had a fabulous and successful time being New Yorkers for the weekend and we’re already counting the days until our next trip!

If you loved getting a feel for what our New York trip was like, give us a follow on Instagram: @chicexecs
and follow along on what we’re up to!

Until next time!

The ChicExecs Team