Why It’s Important to Pick Timely Trends for PR

ChicExecs Co-Founder Nikki Carlson shares with Forbes the importance of staying on top of trends in PR to integrate them into campaigns. She explains how brands need to carefully distinguish between timely fads and ongoing trends.

“It’s time to learn how you can pick out timely, effective trends that compel people to engage with your brand for the long haul.”

Read the full article here.