Retail PR & Digital Marketing

social media platforms

CONSUMERS PREFER RELATABLE SOCIAL MEDIA CONTENT OVER POLISHED PERFECTION

A significant shift in consumer preferences has emerged. The era of polished, high-quality content dominating the digital sphere is gradually giving way to a new trend – the appreciation for authenticity and relatability. Consumers are now expressing a preference for content that feels genuine, unfiltered, and mirrors real-life experiences. This shift has profound implications for […]

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WHAT BRANDS SHOULD EXPECT FOR BLACK FRIDAY 2023

As the retail landscape continues to evolve, Black Friday remains a pivotal moment for brands seeking to capitalize on consumer enthusiasm and drive sales. With the approach of Black Friday 2023, brands must anticipate and adapt to the changing dynamics of consumer behavior, technological advancements, and market trends. Extended Shopping Periods One notable shift in

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The How And Why Of Building Micro-Communities On Social Media

ChicExecs Co-Founder and Co-President Nikki Carlson shares the how and why of building micro-communities on social media on Forbes blog. Enjoy this brief excerpt from the piece. What are micro-communities?  Social media is crowded. Everybody has something to say, and it’s easy to feel lost in anonymity on these platforms. Your customers want online spaces where they

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