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WHAT A BRAND’S MARKETING SHOULD LOOK LIKE FOR THE SECOND HALF OF THE YEAR

ALL, Trends & Tips /

As the year progresses, brands must adapt their marketing strategies to stay relevant and maximize their impact. The second half of the year presents unique opportunities and challenges, and brands need to be proactive and innovative in their approach. Here’s what a brand’s marketing strategy should focus on for the remainder of the year. Platform […]

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Forbes Leadership The Expert’s Toolkit: Essential PR Strategies Every Thought Leader Should Know About

ALL /

Kristen Wessel, ChicExecs Vice President of PR and Digital Marketing and President of ExPR, shares essential PR strategies every thought leader should know about on Forbes blog. Enjoy this excerpt from the article below. Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR

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CONSUMERS PREFER RELATABLE SOCIAL MEDIA CONTENT OVER POLISHED PERFECTION

Trends & Tips /

A significant shift in consumer preferences has emerged. The era of polished, high-quality content dominating the digital sphere is gradually giving way to a new trend – the appreciation for authenticity and relatability. Consumers are now expressing a preference for content that feels genuine, unfiltered, and mirrors real-life experiences. This shift has profound implications for

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WHAT BRANDS SHOULD EXPECT FOR BLACK FRIDAY 2023

Trends & Tips /

As the retail landscape continues to evolve, Black Friday remains a pivotal moment for brands seeking to capitalize on consumer enthusiasm and drive sales. With the approach of Black Friday 2023, brands must anticipate and adapt to the changing dynamics of consumer behavior, technological advancements, and market trends. Extended Shopping Periods One notable shift in

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The How And Why Of Building Micro-Communities On Social Media

ALL /

ChicExecs Co-Founder and Co-President Nikki Carlson shares the how and why of building micro-communities on social media on Forbes blog. Enjoy this brief excerpt from the piece. What are micro-communities?  Social media is crowded. Everybody has something to say, and it’s easy to feel lost in anonymity on these platforms. Your customers want online spaces where they

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