As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the holiday season. Jingle July is more than just a playful mid-year celebration; it’s a strategic period for brands to plan and refine their marketing strategies ahead of the crucial holiday […]
JINGLE JULY IN THE PR, RETAIL STRATEGY, AND DIGITAL MARKETING WORLD Read More »
Gen X, born roughly between the early 1960s and the early 1980s, occupies a significant space in the consumer market. Despite often being overshadowed by the larger millennial and baby boomer demographics, Gen Xers wield considerable purchasing power and have distinct behaviors when shopping for products. Understanding the preferences and habits of Gen X consumers
NAVIGATING GEN X CONSUMER BEHAVIOR Read More »
In the world of digital marketing, there’s a big question: Should you spend your ad budget on Google ads or social media ads? Both avenues offer unique advantages and challenges, making the decision crucial for brands aiming to maximize their online presence and drive conversions. Let’s explore the details of each platform to determine which
CHOOSING BETWEEN GOOGLE ADS AND SOCIAL MEDIA ADS Read More »
ChicExecs Co-Founder and Co-President Kailynn Bowling shares why mid-tier influencers are overshadowing A-list celebrities on Newsweek blog. Enjoy this excerpt from the piece. You might be familiar with TikTok-famous influencers like Charli D’Amelio and Bella Poarch, but these big-time influencers experience many of the same problems as celebrities. Their followings are so massive that it’s
Why Mid-Tier Influencers Are Overshadowing A-List Celebrities Read More »
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