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THE BEST WAYS TO INCREASE YOUR BRAND’S ONLINE VISIBILITY IN 2025

ALL, Trends & Tips /

If there’s one thing every brand needs in 2025, it’s visibility. With more consumers shopping, researching, and engaging online, your digital presence needs to do more than just exist—it needs to stand out. Whether you’re a startup building brand awareness or an established company looking to stay top-of-mind, increasing your visibility online is the key […]

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HOW TO TURN PRESS COVERAGE INTO HIGH-PERFORMING SOCIAL ADS

ALL, Trends & Tips /

Press coverage is a game-changer for brand credibility, but it doesn’t have to end with the article, TV segment, or influencer mention. Repurposing media coverage into social media ads can amplify your reach, drive engagement, and boost sales. Here’s how to turn press features into high-performing social ads that generate real results. Highlight Credibility with

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BEST WAYS BRANDS CAN UTILIZE TIKTOK FOR MARKETING

ALL, Trends & Tips /

TikTok has transformed the marketing landscape with short-form, engaging, and often highly viral video content. With over a billion active users, TikTok offers brands an incredible opportunity to connect with audiences creatively and authentically. Here are some of the best ways for brands to harness the platform’s full potential.  Create Authentic, Relatable Content TikTok’s appeal

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PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS

ALL, Trends & Tips /

Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged

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How To Determine What To Keep In Your Brand Strategy With A Limited Budget

ALL /

ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to determine what to keep in your brand strategy with a limited budget on Forbes blog. Enjoy this excerpt from the piece. As businesses plan for a “new normal,” the first thing they’re reviewing is quarterly budgets. In these tough economic times, there are sure to be some deep cuts

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