How to Bridge the Gap Between Marketing and Sales

ChicExecs Co-Founder/Co-President Nikki Carlson shares her tips on how businesses can bring their sales and marketing teams together to keep revenue growing.

Explaining the concept of “smarketing,” when brands combine sales and marketing into one department, it puts them on the same page to give customers the best experience.

“Most businesses treat sales and marketing as separate entities, but they’re two sides of the same coin. By creating a smarketing team, you can reduce friction and encourage growth.”

Read the full Inc. article here.