As the end of the year approaches and the holiday season winds down, it’s easy to put off thinking about the next quarter. However, for brands aiming to impact in the spring, now is the perfect time to start planning your marketing campaigns and securing media features. Here’s why you should begin thinking about spring […]
WHY BRANDS SHOULD START THINKING ABOUT SPRING MARKETING AND MEDIA FEATURES NOW Read More »
In today’s competitive retail landscape, it’s not just the product itself that catches a customer’s attention—it’s the packaging. The packaging serves as the first point of contact between a brand and its potential customer, and it plays a crucial role in the success of a product on retail shelves. But beyond its role as a
THE IMPORTANCE OF PACKAGING IN RETAIL STRATEGY Read More »
Influencer marketing is a powerful tool for connecting with your target audience through authentic, relatable voices. But to maximize the impact of your influencer marketing campaigns, you need to go beyond relying solely on influencers’ organic reach. That’s where Google Ads comes in. Combining influencer marketing with Google Ads helps amplify your message, increase visibility,
LEVERAGING GOOGLE ADS TO SUPPORT YOUR INFLUENCER MARKETING CAMPAIGNS Read More »
Imagine walking into a retail placement meeting, ready to pitch your brand, knowing your marketing materials are more than just documents—they tell a story. The materials you present should do more than list facts; they should paint a vivid picture of your brand’s journey, value, and future. So, how can you ensure that what you
DO YOU HAVE THE RIGHT MARKETING TOOLS FOR RETAIL PLACEMENT? Read More »
The holiday season is a pivotal time of the year for both consumers and businesses. With millions of people seeking the perfect gifts for loved ones, brands have an incredible opportunity to showcase their products in a way that resonates with buyers. One of the most effective ways to capture the attention of these holiday
WHY IT’S IMPORTANT FOR BRANDS TO BE IN HOLIDAY GIFT GUIDES Read More »
Breaking into retail is a significant milestone for any brand, but it’s not a decision to rush into. While the prospect of seeing your products on store shelves is exciting, timing and strategic planning are crucial. Not every brand is ready for retail immediately, and recognizing the signs of readiness can help ensure success. Here’s
HOW TO KNOW WHEN IT’S TIME TO TAKE YOUR BRAND TO RETAIL Read More »
When it comes to retail placement, success is about more than just stocking shelves. Strategic retail placement is key to maximizing visibility, driving sales, and building a strong brand presence. But how do you know where your products should be placed? The answer lies in market research, which provides invaluable insights into consumer behavior, industry
USING MARKET RESEARCH TO MAKE INFORMED RETAIL PLACEMENT DECISIONS Read More »
Thriving in the retail industry requires more than a great product; it demands strategic planning and meticulous execution. In an environment where consumer expectations are high and competition is fierce, even minor missteps can have significant repercussions. To help brands avoid potential pitfalls and achieve sustainable growth, we’ve compiled a list of common retail mistakes
RETAIL MISTAKES EVERY BRAND SHOULD KNOW Read More »
Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing power has become substantial as they have aged, making them a key target market for various industries. Understanding their preferences and tendencies can help businesses tailor their strategies to meet
UNDERSTANDING BOOMER CONSUMER BEHAVIOR Read More »
As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the holiday season. Jingle July is more than just a playful mid-year celebration; it’s a strategic period for brands to plan and refine their marketing strategies ahead of the crucial holiday
JINGLE JULY IN THE PR, RETAIL STRATEGY, AND DIGITAL MARKETING WORLD Read More »
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