Retail PR & Digital Marketing

shopping habits

JINGLE JULY IN THE PR, RETAIL STRATEGY, AND DIGITAL MARKETING WORLD

As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the holiday season. Jingle July is more than just a playful mid-year celebration; it’s a strategic period for brands to plan and refine their marketing strategies ahead of the crucial holiday […]

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THE FUTURE OF RETAIL IS LIVESTREAM SHOPPING

As technology continues to reshape the retail landscape, livestream shopping is emerging as a revolutionary force, transforming how consumers shop and interact with brands. While it may have started as a niche trend, there is a compelling case for the mainstream adoption of livestream shopping. Interactive Shopping Experience: Livestream shopping allows consumers to engage with

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog.  Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how

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