ChicExecs President of ExPR and Senior VP of PR and Digital Marketing Kristen Wessel shares tips on how to leverage your brand’s reviews on Forbes blog. Below is a highlight from the piece. Reviews aren’t just feedback. They contribute to the narrative that shapes the public’s opinion of your brand—so make them count! Leveraging reviews in […]
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog. Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time.
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to leverage press before the holiday buying season on Inc. blog. Here is an excerpt from the piece. All of your competitors are vying for a slice of shoppers’ attention, so make your news features count. Follow these tips to amplify your past press coverage during your holiday campaigns. Turn
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares when you should rebrand and how to do it successfully on Newsweek blog. Here are takeaways from the feature. If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to build a brand that resonates with today’s consumers on Newsweek. Here’s a highlight from the article. You’ve built a great brand, but what do shoppers really think about it? You need a deep understanding of your shoppers to build an effective brand that works for
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog. Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to make your brand stand out in a global marketplace on Forbes blog. Here is a summary from the piece. As the VP of global strategic accounts at a PR and retail strategy company, I’ve counseled both national and international brands. Whether you need to stand
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