shelf placement Archives - Retail PR & Digital Marketing

THE ROLE OF SOCIAL PROOF IN GETTING YOUR PRODUCT ON STORE SHELVES

Getting your product onto store shelves isn’t just about having a great item—it’s about proving that customers already love it. That’s where social proof comes in. Retail buyers are looking for products that are more than just innovative; they want products with a built-in demand. From customer reviews to influencer endorsements, social proof plays a […]

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THE IMPORTANCE OF PACKAGING IN RETAIL STRATEGY

ALL, Trends & Tips / Deniz

In today’s competitive retail landscape, it’s not just the product itself that catches a customer’s attention—it’s the packaging. The packaging serves as the first point of contact between a brand and its potential customer, and it plays a crucial role in the success of a product on retail shelves. But beyond its role as a

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WE SECURED OUR CLIENT ON EREWHON’S MENU!

ALL, FEATURES, News / Deniz

Our PR team recently helped secure our supplement client a spot on Erewhon’s smoothie menu for the entire month of October! Known for catering to a health-conscious audience, Erewhon is a premier destination for premium products, making this placement a perfect fit for the client. Erewhon isn’t just any grocery store—it’s an iconic Los Angeles-based

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DO YOU HAVE THE RIGHT MARKETING TOOLS FOR RETAIL PLACEMENT?

ALL, Trends & Tips / Deniz

Imagine walking into a retail placement meeting, ready to pitch your brand, knowing your marketing materials are more than just documents—they tell a story. The materials you present should do more than list facts; they should paint a vivid picture of your brand’s journey, value, and future. So, how can you ensure that what you

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HOW TO MAKE YOUR BRAND SHINE IN RETAIL

Trends & Tips / Scott

In today’s fiercely competitive retail landscape, making your brand stand out is no longer an option; it’s a necessity for success. The shelves are filled with countless products and consumers have more choices than ever before. To cut through the noise and capture the attention of your target audience, your brand needs to employ a

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GET YOUR BRAND RETAIL READY NOW FOR THE NEW YEAR

Trends & Tips / Scott

Brands across various industries are already gearing up for the exciting possibilities and challenges that the upcoming new year will bring. Let’s explore why it’s essential for brands to get retail ready now for the new year and the steps you can take to ensure a successful transition. Analyze the Year That Was Before looking

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