Let’s be real—owning a brand is not for the faint of heart. There are days when the sales are flowing, the reviews are glowing, and your DMs are full of collab requests. And then there are the slower seasons—when the website traffic dips, the orders slow down, and suddenly, you’re questioning everything from your pricing […]
HOW TO STAY MOTIVATED AS A BRAND OWNER (EVEN WHEN SALES ARE SLOW) Read More »
Securing a media placement is an exciting milestone for any brand. Seeing your product or expertise featured in a reputable publication, online outlet, or television segment is a powerful endorsement that can build credibility and drive immediate attention. But what happens after the initial buzz fades? You need a strategic approach to turn media coverage
HOW TO TURN A MEDIA PLACEMENT INTO LONG-TERM BRAND SUCCESS Read More »
One of the most effective ways to keep your brand fresh and relevant is through seasonal photography—a strategy that aligns your visual content with the time of year, holidays, and changing consumer behaviors. Whether you’re promoting a product, service, or lifestyle, leveraging seasonal photography can elevate your brand’s marketing efforts and create stronger connections with
HOW SEASONAL PHOTOGRAPHY CAN BOOST YOUR BRAND’S MARKETING EFFORTS Read More »
Deciding when to start advertising is a pivotal decision. The timing, if not carefully considered, can significantly impact your brand. Let’s explore the factors that signal the ideal time for a brand to initiate its advertising efforts, empowering you to take proactive steps and maximize impact and ROI. Before launching any advertising campaign, assessing whether
WHEN SHOULD A BRAND START ADVERTISING? Read More »
Brands continuously seek effective strategies to expand their reach and boost sales. One such strategy is affiliate marketing—a performance-based approach where brands partner with affiliates to promote their products or services. But how do brands know when to dive into affiliate marketing? Here are key indicators and steps that signal readiness for this powerful marketing
HOW DO BRANDS KNOW WHEN THEY ARE READY FOR AFFILIATE MARKETING? Read More »
Understanding and aligning with seasonal buying cycles is essential when brands aim to appeal to retailers and secure a spot on store shelves. Let’s examine why the retail buying season is important when pitching products to retailers. Maximizing Sales Potential: Retailers are in the business of making sales, and they are more receptive to products
UNDERSTANDING RETAIL BUYING SEASONS AND ITS IMPACT ON BRAND SUCCESS Read More »
ChicExecs Senior VP of Elevate Lydia Vargo shares her tips on the three key skills of a successful salesperson on Forbes blog. Here is an excerpt from the piece. Sales can be a tough gig, but it’s an exhilarating job that gives you a direct line to the customer. While some are natural-born salespeople, most of us have to develop our skills
Three Key Skills Of A Successful Salesperson Read More »
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares the ultimate debate on PR versus advertising on Forbes blog. Here is an excerpt from the piece. Not sure if PR or advertising is right for you? They’re separate disciplines, so consider their pros and cons for your situation. Understand these three differences to choose the right approach for your brand. 1.
The Ultimate Debate: PR Versus Advertising Read More »
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