To thrive in a world where consumer trust and brand loyalty are hard-earned, a well-crafted PR strategy can make all the difference. For brands looking to establish themselves and thrive over the long haul, public relations (PR) can be the game-changer that amplifies visibility, builds credibility, and fosters genuine connections with audiences. Let’s dive into […]
WHY EVERY BRAND NEEDS A PR STRATEGY FOR LONG-TERM GROWTH Read More »
Spending your entire annual marketing budget before the year ends can be both a challenge and an opportunity. It might mean that your campaigns have been effective, but you need more resources to keep your brand visible and engaging. However, the absence of a budget does not have to mean the end of your marketing
WHAT BRANDS SHOULD DO IF THEIR ANNUAL MARKETING BUDGET IS ALREADY SPENT Read More »
Deciding when to start advertising is a pivotal decision. The timing, if not carefully considered, can significantly impact your brand. Let’s explore the factors that signal the ideal time for a brand to initiate its advertising efforts, empowering you to take proactive steps and maximize impact and ROI. Before launching any advertising campaign, assessing whether
WHEN SHOULD A BRAND START ADVERTISING? Read More »
Capturing the attention of potential customers is only half the battle; the real challenge lies in converting those leads into actual customers. One of the most effective strategies to achieve this is retargeting. Let’s delve into what retargeting is, why it’s essential, and how you can leverage it to increase conversions. What is retargeting? Retargeting
HOW TO USE RETARGETING TO INCREASE CONVERSIONS Read More »
Brands constantly seek innovative strategies to enhance online presence and drive meaningful engagement. One such powerful tool in the digital marketing arsenal is Conversion Rate Optimization (CRO). This approach focuses on refining and improving various elements of a website or online platform to increase the percentage of visitors who take the desired action, whether it’s
HOW TO MAXIMIZE BRAND SUCCESS WITH CRO Read More »
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares when you should rebrand and how to do it successfully on Newsweek blog. Here are takeaways from the feature. If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to
When You Should Rebrand — And How To Do It Successfully Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares her five reasons to do affiliate campaigns in 2022 on Forbes blog. Enjoy this excerpt from the piece. Do you have a limited marketing budget? Marketing is an essential way to grow your business, but you have to manage your costs wisely. If you aren’t careful, you can easily
Five Reasons To Do Affiliate Campaigns In 2022 Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares five organic social media metrics every company should be tracking on Forbes blog. Enjoy this brief excerpt from the piece. Let’s look at why social media metrics are so important and the five best metrics you should focus on to understand your true campaign performance. Why Do Social Media
Five Organic Social Media Metrics Every Company Should Be Tracking Read More »
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