At ChicExecs, we love opening doors for brands looking to make their mark, and one recent client win showcases just that. Our haircare client came to us eager to expand into the U.S. market. They wanted to get in front of the right buyers and get secured on store shelves to build their visibility. With […]
HOW WE PLACED OUR CLIENT IN ALL EREWHON LOCATIONS! Read More »
Our PR team recently helped secure our supplement client a spot on Erewhon’s smoothie menu for the entire month of October! Known for catering to a health-conscious audience, Erewhon is a premier destination for premium products, making this placement a perfect fit for the client. Erewhon isn’t just any grocery store—it’s an iconic Los Angeles-based
WE SECURED OUR CLIENT ON EREWHON’S MENU! Read More »
When it comes to retail placement, success is about more than just stocking shelves. Strategic retail placement is key to maximizing visibility, driving sales, and building a strong brand presence. But how do you know where your products should be placed? The answer lies in market research, which provides invaluable insights into consumer behavior, industry
USING MARKET RESEARCH TO MAKE INFORMED RETAIL PLACEMENT DECISIONS Read More »
Thriving in the retail industry requires more than a great product; it demands strategic planning and meticulous execution. In an environment where consumer expectations are high and competition is fierce, even minor missteps can have significant repercussions. To help brands avoid potential pitfalls and achieve sustainable growth, we’ve compiled a list of common retail mistakes
RETAIL MISTAKES EVERY BRAND SHOULD KNOW Read More »
When seeking to pitch their products to retail buyers, brands face a vast array of competitors. In such a competitive landscape, the significance of quality lifestyle photography cannot be overstated. It is a powerful tool to captivate retail buyers, communicate brand identity, and ultimately secure valuable shelf space. Here’s why prioritizing quality lifestyle photography is
THE IMPORTANCE OF QUALITY LIFESTYLE PHOTOGRAPHY FOR BRAND RETAIL PLACEMENTS Read More »
In the fast-paced world of retail, where competition is fierce and consumer preferences are ever-evolving, the strategic placement of products can make or break a brand’s success. In today’s market, simply having a great product is not enough; it must also be positioned effectively within the retail environment to capture the attention of potential customers.
THE BENEFITS OF HIRING RETAIL STRATEGY EXPERTS FOR PRODUCT PLACEMENT Read More »
In the ever-evolving realm of retail, with brands competing for prized positions on the shelves of leading retailers, social media’s impact is undeniably significant. Beyond a platform for sharing memes and updates, social media has become an invaluable tool for brands aspiring to place their products in prime retail spaces and make compelling pitches to
THE STRATEGIC ROLE OF SOCIAL MEDIA IN SECURING RETAIL PLACEMENT Read More »
Getting your brand noticed by potential buyers is a crucial step toward securing prime store placement. Whether you’re a budding startup or an established brand looking to expand your reach, employing effective strategies can make all the difference. Here are some key approaches to capturing the attention of retail buyers and enhancing your chances of
STRATEGIES TO CAPTURE RETAIL BUYERS’ ATTENTION FOR STORE PLACEMENT Read More »
As the retail landscape continues to evolve, Black Friday remains a pivotal moment for brands seeking to capitalize on consumer enthusiasm and drive sales. With the approach of Black Friday 2023, brands must anticipate and adapt to the changing dynamics of consumer behavior, technological advancements, and market trends. Extended Shopping Periods One notable shift in
WHAT BRANDS SHOULD EXPECT FOR BLACK FRIDAY 2023 Read More »
Are you a brand that is interested in retail placement? If so, trade shows could be your answer to your retail strategy. These events offer many benefits that can elevate your brand to new heights that can be game-changing for your brand! Networking & Exposure to Retail Buyers Trade shows are bustling hubs of activity,
THE POWER OF TRADE SHOWS FOR RETAIL STRATEGY Read More »
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