Retailers: How to Integrate Technology Into Your Brick-and-Mortar Space

ChicExecs Co-Founder Kailynn Bowling shares the common misconception that e-commerce and technology are the death of in-store retail shopping. She explains that if anything these two factors have changed the way people shop.

“Tech hasn’t ruined the future of brick-and-mortar stores. It is the future. Technology augments customer and employee experience. When you use it correctly, tech makes the shopping experience convenient and even fun for your shoppers.”

Read her expert tips here on how retail stores can use the latest technology to make themselves stand out.

Seven Tips for Becoming a Better Salesperson

ChicExecs Senior Director of Strategic Accounts Lydia Vargo shares her tips to have you looking and sounding like a natural-born salesperson.

“In my experience, the best salespeople don’t memorize product features. Instead, they learn how to read other people.”

Read the Forbes full article here.

 

 

6 Emerging Trends in Social Media Marketing

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares advice with TotalRetail on why retailers should harness the power of micro-influencers.

“They’re usually in more niche markets with highly engaged and loyal audiences.”

Read the full article here.

10 Effective Ways to Deal with Customer Objections and Make that Sale

ChicExecs Senior Director of Strategic Accounts Lydia Vargo was featured in a panel for the Forbes Business Development Council to weigh in on the best way to handle common customer concerns and how to turn those objections into a sale.

She gives her advice on defusing the situation: identifying the problem, removing the threat, asking questions for engagement and closing.

Read the full Forbes article here.

How To Use PR For Retail Sell-Through

ChicExecs Co-Founder Nikki Carlson shares her expertise on how PR efforts can be used to drive retail sell-through.

“If you’re seeing slow sales and want to increase your presence, it’s high time to revisit your PR plan.”

Take a look at this Forbes feature to learn how you can make this beneficial strategy a retail sell-through success for your business!

 

 

How To Align Your PR Campaign With Your Retail Strategy

Kailynn Bowling, Co-Founder of ChicExecs shares business leaders can align their PR campaigns with retail strategy.

“The thing is, a retail strategy will only get your brand so far. If you want to achieve real success, your retail strategy has to connect with how you sell your brand.”

Take a look at this Forbes feature to learn how aligning your PR campaign with retail strategy can benefit your business.

A ChicExecs Weekend in NYC

 

Lately, we really can’t help but be stuck in an #EmpireStateofMind. How could we shake off the fast-paced, inspiring hustle-and-bustle we lived in the past weekend when we took ChicExecs straight to the streets of NYC?

It’s true! We traded palm trees for skyscrapers and met with the HQ office of Saks Fifth Avenue, the HQ office of American Eagle and put a Big Apple spin on the content creation for our Social Media clients.

What we loved most about New York was the immense feeling of inspiration that consumed us when exploring the city. The taxi-rides, the speed-walking, the elevator rides to the top floors and the views. We especially loved the views from the gorgeous conference room over at Saks Fifth Avenue HQ where we sat with their beauty department to represent some of our amazing clients. One of our retail strategy experts, Karla Dollberg, loved meeting with the Saks team for the insight she took and in building an even stronger connection with them.

“Having a strong relationship with buyers is key to a successful partnership and I’m lucky to have the connection with the Saks Fifth Avenue beauty team that I do. Sitting down with them gave me so much more insight into packaging, branding and more that I can deliver to my clients to grow their brand.” – Karla Dollberg, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting with Saks Fifth Avenue

There are many renowned brands that are headquartered in New York and it’s no secret that New York is a major fashion capital of the world. After stopping for a quick latte, we waved down a taxi and headed to the American Eagle HQ office. Retail Strategy expert, Brianna Fulce met with the home, gifting and lifestyle buyers of American Eagle where she got an inside scoop on upcoming concepts and focuses.

“What was really cool about meeting with the American Eagle team was the open dialogue format. We were bouncing ideas back and forth with each other on upcoming concepts and what kind of brands and products they’re looking to have in-store now and in the future.”- Brianna Fulce, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting in NYC

As we left the giant urban office with the gold eagles for handles, we ditched the taxi for some exploring on foot to really take in the big-city culture. Billboards of Beyonce, murals at every corner and more matcha spots than we could have ever imagined! We loved all the beauty to be found at every corner. Our fellow ChicExecs Social Media Account Executive, Victoria, took some of her clients with her to NYC, so she could get some shots around town.

“New York is an iconic U.S. city that is home to fashion, media, entertainment and business! I think it’s important to have social media content in NYC whenever you get the chance to, whether you’re a brand or influencer.”-Victoria Gonzales, Social Media Account Executive at ChicExecs PR and Branding Firm on having a social presence in NYC

 

Victoria recommends this essential tip in getting good social media shots: Try and keep product on you at all times when possible! You never know when you might see the perfect backdrop and lighting while you’re out and about that will make for an amazing shot. #FeedGoals don’t always come easy!

Here’s just a few shots she captured –

Oh, New York. How we miss you already! Overall, the ChicExecs team had a fabulous and successful time being New Yorkers for the weekend and we’re already counting the days until our next trip!

If you loved getting a feel for what our New York trip was like, give us a follow on Instagram: @chicexecs
and follow along on what we’re up to!

Until next time!

The ChicExecs Team