At ChicExecs, we love opening doors for brands looking to make their mark, and one recent client win showcases just that. Our haircare client came to us eager to expand into the U.S. market. They wanted to get in front of the right buyers and get secured on store shelves to build their visibility. With […]
HOW WE PLACED OUR CLIENT IN ALL EREWHON LOCATIONS! Read More »
Imagine walking into a retail placement meeting, ready to pitch your brand, knowing your marketing materials are more than just documents—they tell a story. The materials you present should do more than list facts; they should paint a vivid picture of your brand’s journey, value, and future. So, how can you ensure that what you
DO YOU HAVE THE RIGHT MARKETING TOOLS FOR RETAIL PLACEMENT? Read More »
ChicExecs has once again been recognized for its long-standing client satisfaction, this time with a feature in OK! Magazine. In an article titled, ChicExecs Celebrates 20 Years Of Client Successes Across Diverse Industries Leading to Positive Reviews From Clients, our agency’s stellar record was highlighted. Here’s a brief excerpt. For two decades, public relations and retail
ChicExecs Featured in OK! Magazine Read More »
Breaking into retail is a significant milestone for any brand, but it’s not a decision to rush into. While the prospect of seeing your products on store shelves is exciting, timing and strategic planning are crucial. Not every brand is ready for retail immediately, and recognizing the signs of readiness can help ensure success. Here’s
HOW TO KNOW WHEN IT’S TIME TO TAKE YOUR BRAND TO RETAIL Read More »
When it comes to retail placement, success is about more than just stocking shelves. Strategic retail placement is key to maximizing visibility, driving sales, and building a strong brand presence. But how do you know where your products should be placed? The answer lies in market research, which provides invaluable insights into consumer behavior, industry
USING MARKET RESEARCH TO MAKE INFORMED RETAIL PLACEMENT DECISIONS Read More »
Thriving in the retail industry requires more than a great product; it demands strategic planning and meticulous execution. In an environment where consumer expectations are high and competition is fierce, even minor missteps can have significant repercussions. To help brands avoid potential pitfalls and achieve sustainable growth, we’ve compiled a list of common retail mistakes
RETAIL MISTAKES EVERY BRAND SHOULD KNOW Read More »
Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing power has become substantial as they have aged, making them a key target market for various industries. Understanding their preferences and tendencies can help businesses tailor their strategies to meet
UNDERSTANDING BOOMER CONSUMER BEHAVIOR Read More »
As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the holiday season. Jingle July is more than just a playful mid-year celebration; it’s a strategic period for brands to plan and refine their marketing strategies ahead of the crucial holiday
JINGLE JULY IN THE PR, RETAIL STRATEGY, AND DIGITAL MARKETING WORLD Read More »
Influencer marketing has become a cornerstone for brand promotion. While online collaborations and social media campaigns continue to dominate, in-store influencer events present a unique and powerful opportunity for brands. These events offer a blend of personal interaction and online reach, creating a multifaceted approach that can significantly enhance brand visibility and consumer engagement. Here’s
THE IMPACT OF IN-STORE INFLUENCER EVENTS ON BRAND GROWTH Read More »
In the fiercely competitive world of retail, the first impression is everything. Whether you’re a seasoned brand or a burgeoning startup, your success hinges on how effectively you can captivate the attention of retail buyers. Crafting compelling and high-quality marketing materials can be the difference between sealing the deal or fading into obscurity. Let’s delve
THE ESSENTIAL MARKETING MATERIALS FOR RETAIL PRESENTATIONS Read More »
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