Brands are always competing for attention, especially during important times of the year when media coverage is at its peak. Whether it’s holiday gift guides, back-to-school essentials, or summer must-haves, securing media coverage during these peak times can give brands a significant boost. However, getting featured in the right place at the right time doesn’t […]
THE IMPORTANCE OF PREPARING YOUR PR CAMPAIGNS EARLY Read More »
ChicExecs has once again been recognized for its long-standing client satisfaction, this time with a feature in OK! Magazine. In an article titled, ChicExecs Celebrates 20 Years Of Client Successes Across Diverse Industries Leading to Positive Reviews From Clients, our agency’s stellar record was highlighted. Here’s a brief excerpt. For two decades, public relations and retail
ChicExecs Featured in OK! Magazine Read More »
Breaking into retail is a significant milestone for any brand, but it’s not a decision to rush into. While the prospect of seeing your products on store shelves is exciting, timing and strategic planning are crucial. Not every brand is ready for retail immediately, and recognizing the signs of readiness can help ensure success. Here’s
HOW TO KNOW WHEN IT’S TIME TO TAKE YOUR BRAND TO RETAIL Read More »
We have more exciting news to share with you as we continue to celebrate our 20th anniversary! ChicExecs was recently featured on ExtraTV in an article titled, ChicExecs Grew from an Idea on a Napkin to Become an Industry Leader Celebrating 20th Anniversary. Here’s an excerpt from the piece.” “What started with an idea on
Partnering with a PR agency that has cultivated strong and genuine connections with media professionals can be a game-changer for brands looking to amplify their message and make a significant impact. Agencies with robust media networks can navigate the media environment more effectively, providing valuable access and insights to shape how and where your brand
WHY STRONG MEDIA RELATIONSHIPS MATTER FOR BRANDS WORKING WITH PR AGENCIES Read More »
ChicExecs is proud to announce we’ve been featured in US Weekly highlighting our 20th anniversary from a napkin idea to an industry leader! As our women-led marketing agency has turned into a top global powerhouse, we’re grateful for the glowing reviews from clients, whose brands have flourished under our guidance. Read the full article here. In
ChicExecs Featured in US Weekly for Our 20th Anniversary Read More »
Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing power has become substantial as they have aged, making them a key target market for various industries. Understanding their preferences and tendencies can help businesses tailor their strategies to meet
UNDERSTANDING BOOMER CONSUMER BEHAVIOR Read More »
PR is essential for shaping a brand’s image and reputation. A strong PR strategy boosts brand visibility, builds customer loyalty, and handles crises efficiently. However, even the best PR plans can sometimes fall short. If your brand’s PR efforts aren’t meeting expectations, it’s time for a strategic reevaluation. Here’s a step-by-step guide to revamping a
HOW BRANDS CAN REVAMP A FAILING PR STRATEGY Read More »
Search engine optimization (SEO) is essential for brands wanting to maintain a strong online presence. As search engines refine their algorithms, brands must adapt and innovate their practices. Here are effective ways to enhance your brand’s SEO. Focus on High-Quality Content Content remains king. High-quality, relevant content not only attracts visitors but also keeps them
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As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the holiday season. Jingle July is more than just a playful mid-year celebration; it’s a strategic period for brands to plan and refine their marketing strategies ahead of the crucial holiday
JINGLE JULY IN THE PR, RETAIL STRATEGY, AND DIGITAL MARKETING WORLD Read More »
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