Retail PR & Digital Marketing

public relations

HOW PR PROFESSIONALS HELP BRANDS CAPTURE ATTENTION FROM MEDIA AND PR OUTLETS FOR FEATURES

Public relations professionals possess the expertise and networks necessary to navigate the intricate world of media and PR outlets, helping brands secure coveted features that enhance their reputation and reach. Let’s explore how PR professionals play a pivotal role in capturing the attention of media and PR outlets for brand features. Strategic Storytelling At the

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From Obscurity To Authority: How A PR Strategy Can Help Experts Build Credibility And Influence

Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and influence on Forbes blog. Below is a highlight to enjoy. Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in

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Celebrity Brand Ambassadorships: Trends and Pitfalls in PR

ChicExecs Co-Founder and Co-President Kailynn Bowling shares trends and pitfalls in PR with celebrity brand ambassadorships on Newsweek blog. Below is an excerpt from the piece. Three Upcoming Trends in Celebrity Ambassadorships Celebrity ambassadors might seem like an outdated public relations strategy, but this is a more established form of influencer marketing. Ambassador strategies are constantly

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BUILDING BRAND CREDIBILITY

Credibility serves as the cornerstone of thriving brands. It represents the trust consumers place in a brand’s capacity to fulfill its commitments, uphold quality standards, and operate with integrity. Establishing and nurturing credibility is an ongoing process, and strategic marketing arises as a powerful means to achieve this objective to attain this goal. Let’s explore

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ExPR Featured in US Weekly, Launching a New Era For Public Relations

ExPR, a sister company of ChicExecs, was recently featured in US Weekly, announcing its recent launch as the premier agency dedicated to servicing industry leaders seeking to enhance their media presence. With a wealth of experience spanning decades and a team of seasoned journalists and PR professionals, ExPR offers a comprehensive suite of services. The

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