Public relations is a fast-moving industry that thrives on anticipation and adaptability. As we look ahead to the final months of the year and the beginning of the next, media outlets are already planning their editorial calendars. To help you stay ahead, here’s a deeper dive into the key angles, themes, and trends that journalists […]
WHAT MEDIA OUTLETS ARE LOOKING FOR RIGHT NOW Read More »
Consumers are constantly searching for trustworthy sources, especially when making purchasing decisions. This need for credibility is why brands that position themselves as experts in their industry gain a powerful advantage. By building authority and showcasing knowledge, brands can establish deeper trust with their audience, stand out from the competition, and create long-lasting connections. Here’s
WHY BRANDS NEED TO POSITION THEMSELVES AS EXPERTS IN THEIR INDUSTRY Read More »
In today’s competitive digital landscape, showcasing credibility and trustworthiness is key to standing out. One effective way for brands to do this is through a brag bar on their website. But what exactly is a brag bar, and why should your brand have one? Let’s dive in. What is a brag bar? A brag bar
ELEVATE YOUR WEBSITE WITH A BRAG BAR Read More »
Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged
PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS Read More »
The holiday season is a prime time for brands to gain visibility through gift guides, which can drive awareness and sales. If you’re planning to pitch your product for inclusion in holiday gift guides, navigating this process effectively is important. Below is a guide on what to do (and what not to do) when crafting
HOLIDAY GIFT GUIDE SUCCESS: KEY DOS AND DON’TS Read More »
Our PR team recently helped secure our supplement client a spot on Erewhon’s smoothie menu for the entire month of October! Known for catering to a health-conscious audience, Erewhon is a premier destination for premium products, making this placement a perfect fit for the client. Erewhon isn’t just any grocery store—it’s an iconic Los Angeles-based
WE SECURED OUR CLIENT ON EREWHON’S MENU! Read More »
The holiday season is a pivotal time of the year for both consumers and businesses. With millions of people seeking the perfect gifts for loved ones, brands have an incredible opportunity to showcase their products in a way that resonates with buyers. One of the most effective ways to capture the attention of these holiday
WHY IT’S IMPORTANT FOR BRANDS TO BE IN HOLIDAY GIFT GUIDES Read More »
Brands are always competing for attention, especially during important times of the year when media coverage is at its peak. Whether it’s holiday gift guides, back-to-school essentials, or summer must-haves, securing media coverage during these peak times can give brands a significant boost. However, getting featured in the right place at the right time doesn’t
THE IMPORTANCE OF PREPARING YOUR PR CAMPAIGNS EARLY Read More »
ChicExecs has once again been recognized for its long-standing client satisfaction, this time with a feature in OK! Magazine. In an article titled, ChicExecs Celebrates 20 Years Of Client Successes Across Diverse Industries Leading to Positive Reviews From Clients, our agency’s stellar record was highlighted. Here’s a brief excerpt. For two decades, public relations and retail
ChicExecs Featured in OK! Magazine Read More »
Breaking into retail is a significant milestone for any brand, but it’s not a decision to rush into. While the prospect of seeing your products on store shelves is exciting, timing and strategic planning are crucial. Not every brand is ready for retail immediately, and recognizing the signs of readiness can help ensure success. Here’s
HOW TO KNOW WHEN IT’S TIME TO TAKE YOUR BRAND TO RETAIL Read More »
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