As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with significant sales events like Halloween, Black Friday, Cyber Monday, and the entire holiday season. To capitalize on these opportunities, brands need to plan ahead and implement effective marketing strategies. Here’s […]
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to leverage press before the holiday buying season on Inc. blog. Here is an excerpt from the piece. All of your competitors are vying for a slice of shoppers’ attention, so make your news features count. Follow these tips to amplify your past press coverage during your holiday campaigns. Turn
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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to pivot your marketing strategy during uncertain times on Forbes blog. Here is a highlight from the article. The phrase “uncertain times” became the anthem of 2020. But what some of us thought would be a few months of strangeness quickly turned into an ongoing,
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares five ways to inspire and invest in your staff on Newsweek blog. Here are key takeaways from the piece. It’s easy to understand the importance of corporate culture, but how, exactly, do you intentionally create a culture that employees will love? It all comes down to investing in your people.
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to use TikTok in your marketing strategy on Forbes blog. Here is an excerpt from the piece. Once you familiarize yourself with TikTok and get comfortable with its video features, use the hottest app of the year to your advantage. It offers a few options as far as paid
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ChicExecs Co-Founder and Co-President Nikki Carlson shares her five reasons to do affiliate campaigns in 2022 on Forbes blog. Enjoy this excerpt from the piece. Do you have a limited marketing budget? Marketing is an essential way to grow your business, but you have to manage your costs wisely. If you aren’t careful, you can easily
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