Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing power has become substantial as they have aged, making them a key target market for various industries. Understanding their preferences and tendencies can help businesses tailor their strategies to meet […]
UNDERSTANDING BOOMER CONSUMER BEHAVIOR Read More »
Understanding and aligning with seasonal buying cycles is essential when brands aim to appeal to retailers and secure a spot on store shelves. Let’s examine why the retail buying season is important when pitching products to retailers. Maximizing Sales Potential: Retailers are in the business of making sales, and they are more receptive to products
UNDERSTANDING RETAIL BUYING SEASONS AND ITS IMPACT ON BRAND SUCCESS Read More »
Are you a brand that is interested in retail placement? If so, trade shows could be your answer to your retail strategy. These events offer many benefits that can elevate your brand to new heights that can be game-changing for your brand! Networking & Exposure to Retail Buyers Trade shows are bustling hubs of activity,
THE POWER OF TRADE SHOWS FOR RETAIL STRATEGY Read More »
Getting your brand’s product featured on The Today Show can significantly increase visibility and reach a wide audience. However, it can be daunting for businesses to navigate the world of TV show pitching. This is where ChicExecs comes in. Our agency specializes in helping brands get their products on major TV shows like The Today Show. Here are
HOW TO GET YOUR PRODUCT ON THE TODAY SHOW Read More »
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