How to Promote Your Company’s Press Coverage

How to Promote Press 

As a follow-up to our blog How to Get Press for Your Brand, ChicExecs answers your biggest question of what comes next after you’ve gathered press. How you put your garnered PR to use is just as important as receiving it in the first place. You’re receiving a compliment you don’t want to take for granted. Here are three ways to maximize and promote your press coverage. 

Get the Word Out to Your Email List and Social Media

This is your time to shine! Once you’ve secured that great press, let your followers know through email blasts and on your social media channels. There’s no point in getting a great compliment and not bragging about it. This is the quickest way to let the masses know the media attention you’re getting. 

Put a Press Page on Your Website

Getting great press serves more than bragging rights. It’s your reference page. Just like providing references in a job interview adds to your credibility, adding a press page to your website does the same, but with your consumers. As you think about your website design to add this information, make the connection simple and easy to recognize for your online visitors. Did your product appear on Good Morning America? Display their logo. Add the text “As Seen On” to the homepage of your website where it would catch a consumer’s attention and add the media logos as you receive more press. Utilizing PR in this manner extends beyond the social media likes and praises. It builds the credibility that translates into sales.

Create a Physical Pressbook

At ChicExecs, we’re big believers in using PR to drive retail strategy. Think about using your press for more than marketing purposes and create a pressbook to show your retail buyers. This physical book should be well organized to flip through like pages of a magazine and highlight all of the press your brand has received. Bring it with you to buyer meetings where building that on-the-spot credibility is important.

Also think about where you’re presenting your press and get creative. If your brand participates in trade shows, here is another great arena to highlight your compliments. When you’re surrounded by booth after booth, you want yours to stand out. Find a way to make those endorsements visible to the attendees walking by. It’s a great way to capture their attention and gets them to stop and talk to you.  

 

Visit this topic on our YouTube Channel to learn more!

Look to ChicExecs for expert PR tips and advice to take your PR strategy to the next level. Contact us today and let us get the best press for your brand.

Five Ways to Build Your Business’s PR Strategy

ChicExecs Senior Director of Strategic Accounts Lydia Vargo gives her five reasons why your business needs a PR strategy, no matter your size or industry, and how to create one.

“In the world of PR, product reviews, influencer mentions and media coverage help prove to the world that your business is legitimate and serious.”

She explains that while it’s possible to grow a small business without a PR strategy, you aren’t necessarily setting your business up for long-term success.

Read her full Forbes article here.

ChicExecs Secures Become Nutrition on Your Tango

Our latest feature is for our client Become Nutrition on Your Tango!

Become Nutrition’s Be Clean Hair, Skin, Nail & Probiotic made the list of “20 Best Collagen Peptides to Nourish Your Skin and Body.”

Check out Become Nutrition for the vegan capsules with Collagen Hydrolysate to heal outer skin and joint pain and Hyaluronic Acid which helps the anti-aging process.

Congratulations Become Nutrition!

The ChicExecs Team

ChicExecs Secures Multiple Clients on Medium

We’re happy to announce our latest feature highlights multiple clients on Medium!

Pinky Up, Well Told, Wine Nook and CleverMade were featured in “Master’s Level Excellence: 12 Classy University Gifts for the Elite Professional.” The article focuses on upscale collectibles and staples for your luxury loft, affluent apartment or chic condo.

Is your company looking to get more media coverage? Get in touch with us and learn more about our PR services.

Congratulations to our amazing clients on such a great placement!

The ChicExecs Team

ChicExecs Secures Pure Daily Care on TotalBeauty

Our latest feature is for our client Pure Daily Care on TotalBeauty!

Pure Daily Care’s NuDerma Skin Therapy Wand was featured as the high-frequency machine used to treat acne.

Check out the Pure Daily Care NuDerma Skin Therapy Wand to treat and prevent pimples, shrink pores, reduce darkness and puffiness under the eyes and even rejuvenate the scalp for healthier hair growth.

Congratulations Pure Daily Care!

The ChicExecs Team

ChicExecs Secures Tossits on Reader’s Digest

Our latest feature is for our client Tossits on Reader’s Digest!

The garbage bags never to leave home without made the list of “15 Things People Who Always Have Clean Cars Have in Common.”

Check out Tossits for eco-friendly bags that you can hang on the passenger-side headrest and tear off with minimal effort and seal to keep your ride tidy.

Congratulations Tossits!

The ChicExecs Team

Increase Your Credibility with a Digital Press Kit

ChicExecs Co-Founder/Co-President Nikki Carlson gives her expert tips on four essentials to include in your digital press kit. She explains that a good press kit makes it as easy as possible for journalists to write about you.

“Press kits help you send consistent information to the press, media pros, bloggers, influencers and more. This makes it easier to score good press that builds your business organically.”

Read more about the components to get started in her Inc. article here.

ChicExecs Secures Pure Daily Care on MSN

Our latest feature is for our client Pure Daily Care on MSN!

Pure Daily Care’s Ultimate Aromatherapy Diffuser & Essential Oil Set made the list of gifts for your BFF.

Check out the aromatherapy diffuser from Pure Daily Care that’s sure to transform your bestie’s home into a spa and turn your own home into an oasis from the stress, anxiety and occasional bad smells of the outside world.

Congratulations Pure Daily Care!

The ChicExecs Team