Five Ways to Build Your Business’s PR Strategy

ChicExecs Senior Director of Strategic Accounts Lydia Vargo gives her five reasons why your business needs a PR strategy, no matter your size or industry, and how to create one.

“In the world of PR, product reviews, influencer mentions and media coverage help prove to the world that your business is legitimate and serious.”

She explains that while it’s possible to grow a small business without a PR strategy, you aren’t necessarily setting your business up for long-term success.

Read her full Forbes article here.

4 Affordable PR Strategies for Small Businesses

ChicExecs Founders Kailynn Bowling and Nikki Carlson sit down with CO—by U.S. Chamber of Commerce to share their expertise on affordable DIY methods for getting your own press coverage.

They emphasize the importance of becoming a “go-to credible source” in your industry and recommend signing up as a source on Help a Reporter Out, better known as HARO.

Read more of their featured advice here.

 

Why It’s Important to Pick Timely Trends for PR

ChicExecs Co-Founder Nikki Carlson shares with Forbes the importance of staying on top of trends in PR to integrate them into campaigns. She explains how brands need to carefully distinguish between timely fads and ongoing trends.

“It’s time to learn how you can pick out timely, effective trends that compel people to engage with your brand for the long haul.”

Read the full article here.

How Amazon Is Shaping PR Strategy

Kailynn Bowling, Co-Founder of ChicExecs shares with Forbes why business owners and PR professionals need to get in the Amazon game now.

“Research shows that Americans trust Amazon more than the government and the press. If you want to boost authority and gain the public’s trust while increasing product sales, then Amazon must be part of your strategy.”

Read the full article here.