Retail PR & Digital Marketing

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HOW BRANDS CAN PREPARE THEIR MARKETING FOR Q4

As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with significant sales events like Halloween, Black Friday, Cyber Monday, and the entire holiday season. To capitalize on these opportunities, brands need to plan ahead and implement effective marketing strategies. Here’s […]

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From Obscurity To Authority: How A PR Strategy Can Help Experts Build Credibility And Influence

Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and influence on Forbes blog. Below is a highlight to enjoy. Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in

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How The Metaverse Is Shaping Consumer Behavior

ChicExecs Senior VP of Elevate, Lydia Vargo, shares how the metaverse is shaping consumer behavior on Forbes blog. Enjoy this excerpt from the feature. One area where we’re seeing a lot of innovation is the metaverse. As of October 2021, the metaverse was already valued at $14.8 trillion globally. That’s impressive, considering the fact it’s still early in its infancy. But

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