As the calendar flips to a new year, brands have a fresh opportunity to capture attention, build relationships, and drive growth. Q1 is a pivotal time to lay the foundation for success by leveraging the right marketing strategies. Here are the top tactics to make the most of the first quarter! The start of the […]
HOW BRANDS CAN SET THE STAGE IN Q1 FOR A STELLAR YEAR Read More »
Consumers are constantly searching for trustworthy sources, especially when making purchasing decisions. This need for credibility is why brands that position themselves as experts in their industry gain a powerful advantage. By building authority and showcasing knowledge, brands can establish deeper trust with their audience, stand out from the competition, and create long-lasting connections. Here’s
WHY BRANDS NEED TO POSITION THEMSELVES AS EXPERTS IN THEIR INDUSTRY Read More »
In a visually driven market, the significance of high-quality, professionally styled photography cannot be overstated. Brands seeking to capture attention and connect with their audience must recognize that compelling imagery is more than just an aesthetic choice—it’s a strategic investment that can enhance their overall marketing efforts. Here’s why professionally styled photography is essential for
THE IMPORTANCE OF STYLED PRODUCT PHOTOGRAPHY FOR BRANDS Read More »
A strong social media presence alone doesn’t set a brand apart anymore. The companies that truly stand out do so by connecting deeply with their audiences, and that connection often stems from a unique, well-defined brand personality. But what exactly is brand personality and why does it play such an essential role? What Is Brand
WHY SOCIAL MEDIA SUCCESS STARTS WITH BRAND PERSONALITY Read More »
Social media is an integral part of brand growth in today’s digital landscape. Whether you’re just starting out or already have a strong online presence, you may eventually wonder, “When is the right time to hire a social media marketing manager?” Here are five signs your brand is ready to take the plunge. You’re Struggling
5 KEY SIGNS YOUR BRAND IS READY TO HIRE A SOCIAL MEDIA MARKETING MANAGER Read More »
As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with significant sales events like Halloween, Black Friday, Cyber Monday, and the entire holiday season. To capitalize on these opportunities, brands need to plan ahead and implement effective marketing strategies. Here’s
HOW BRANDS CAN PREPARE THEIR MARKETING FOR Q4 Read More »
In a world inundated with advertisements, capturing the audience’s attention is more challenging than ever. Brands must go beyond conventional methods to create ads that stand out and resonate with their target audience. Here are some key strategies to ensure your ads make a lasting impact. Craft a Compelling Story People are naturally drawn to
HOW TO MAKE YOUR BRAND’S ADS STAND OUT Read More »
PR is essential for shaping a brand’s image and reputation. A strong PR strategy boosts brand visibility, builds customer loyalty, and handles crises efficiently. However, even the best PR plans can sometimes fall short. If your brand’s PR efforts aren’t meeting expectations, it’s time for a strategic reevaluation. Here’s a step-by-step guide to revamping a
HOW BRANDS CAN REVAMP A FAILING PR STRATEGY Read More »
Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and influence on Forbes blog. Below is a highlight to enjoy. Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in
ChicExecs Senior VP of Elevate, Lydia Vargo, shares how the metaverse is shaping consumer behavior on Forbes blog. Enjoy this excerpt from the feature. One area where we’re seeing a lot of innovation is the metaverse. As of October 2021, the metaverse was already valued at $14.8 trillion globally. That’s impressive, considering the fact it’s still early in its infancy. But
How The Metaverse Is Shaping Consumer Behavior Read More »
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