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HOW BRANDS CAN CONNECT WITH THEIR CONSUMERS ON A DEEPER LEVEL

ALL, Trends & Tips /

In today’s crowded marketplace, building a meaningful connection with consumers is not just a competitive advantage—it’s essential. Brands that resonate on a deeper level foster loyalty, trust, and advocacy, transforming customers into lifelong supporters. Here are actionable strategies for achieving that elusive connection through marketing. Understand Your Audience Inside and Out To connect with consumers, […]

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WHAT A BRAND’S MARKETING SHOULD LOOK LIKE FOR THE SECOND HALF OF THE YEAR

ALL, Trends & Tips /

As the year progresses, brands must adapt their marketing strategies to stay relevant and maximize their impact. The second half of the year presents unique opportunities and challenges, and brands need to be proactive and innovative in their approach. Here’s what a brand’s marketing strategy should focus on for the remainder of the year. Platform

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How To Write Media Pitch Subject Lines That Capture Journalists’ Attention

ALL /

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email

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