Retail PR & Digital Marketing

performance

HOW TO KNOW WHEN YOUR BRAND IS READY FOR AFFILIATE MARKETING

Affiliate marketing has become a powerful tool for brands looking to expand their reach and boost sales without massive upfront costs. However, diving into the affiliate world requires careful consideration to ensure your brand is well-prepared for this performance-based marketing strategy. Here are the key signs that your brand is ready to embark on an […]

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HOW BRANDS CAN KICK OFF THEIR SOCIAL MEDIA STRATEGY STRONG IN THE NEW YEAR

The beginning of a new year is a powerful opportunity for brands to refresh their social media strategies, set the tone for the months ahead, and engage their audiences in meaningful ways. A strong start can help build momentum and establish consistency for the rest of the year. Here are some actionable steps brands can

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How to Avoid Micromanaging Your Team

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to avoid micromanaging your team on Inc. Here’s a highlight from the feature. Have you ever had a boss who breathed down your neck? Or who was on you about every little thing? That’s a micromanager, and nobody likes working with a control freak. But micromanaging is surprisingly common–59 percent of employees

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