Why People Skills Are Essential In PR and How to Improve Them

According to ChicExecs VP of Public Relations and Digital Media Kristen Wessel, you can be the best public relations (PR) expert in the world, but if you lack people skills, you’ll never be truly successful.

“In PR, you have to understand human behavior and emotions, both in terms of your clients and the people you pitch to,” she explains.

Learn why PR pros need people skills and three methods to improve them.

Read her full Forbes article here.