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Nikki Carlson

How to Get More Sales From Your Brand’s Email List This Holiday Season

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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares how to get more sales from your brand’s email list this holiday season on Inc. Here’s a summary from the feature. Effective email marketing requires nurturing a relationship with your subscribers. Done right, this can increase your conversions by a whopping 72 percent. Make the most of your brand’s email list. […]

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The How And Why Of Building Micro-Communities On Social Media

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ChicExecs Co-Founder and Co-President Nikki Carlson shares the how and why of building micro-communities on social media on Forbes blog. Enjoy this brief excerpt from the piece. What are micro-communities?  Social media is crowded. Everybody has something to say, and it’s easy to feel lost in anonymity on these platforms. Your customers want online spaces where they

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How Companies Are Learning To Pivot In The Current Business Environment

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ChicExecs Co-Founder and Co-President Nikki Carlson shares how companies are learning to pivot in the current business environment on Forbes blog. Enjoy this excerpt from the article. The current pandemic is forcing more businesses every day to pivot their models and strategies in ways that they never would have imagined months ago. What does pivoting mean? For

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Why Your 2020 Marketing Strategy Should Include Influencers

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ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on why your 2020 marketing strategy should include influencers on Forbes blog. Enjoy this brief excerpt from the piece. Influencer marketing is a modern form of word-of-mouth marketing. Through influencers, your brand has the power to influence people’s purchasing decisions. Brands need influencer marketing in 2020 for five

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