ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you […]
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ChicExecs Co-Founder and Co-President Nikki Carlson shares why you should invest in marketing and PR no matter the economic weather on Newsweek. Here’s an overview of the piece. The 24/7 news cycle is full of doom and gloom these days, and chances are, you’ve seen headlines warning of a potential recession. In response, many companies are
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to build a brand that resonates with today’s consumers on Newsweek. Here’s a highlight from the article. You’ve built a great brand, but what do shoppers really think about it? You need a deep understanding of your shoppers to build an effective brand that works for
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares five ways freelance journalists are changing the media landscape on Forbes blog. Enjoy this excerpt from the article. Once upon a time, the media industry had newsrooms packed with journalists. But today, much of the news cycle is happening remotely, and with freelance journalists instead of employees. This shift
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ChicExecs Co-Founder and Co-President Nikki Carlson shares her five reasons to do affiliate campaigns in 2022 on Forbes blog. Enjoy this excerpt from the piece. Do you have a limited marketing budget? Marketing is an essential way to grow your business, but you have to manage your costs wisely. If you aren’t careful, you can easily
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ChicExecs Co-Founder and Co-President Nikki Carlson shares six tips to choose a give-back initiate for your brand on Forbes blog. Here’s an excerpt from the piece. There are so many benefits of creating a give-back initiative at your company. According to one survey (registration required), 71% of employees say they want to work at a business that
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ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on creating a successful 2022 marketing plan on Newsweek. Here’s a highlight from the feature. Not sure how to create your marketing plan for 2022? Follow these seven steps to make a marketing plan that will help you reach your goals quickly. 1. Review Your 2021 Plan
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ChicExecs Co-Founder and Co-President Nikki Carlson shares five organic social media metrics every company should be tracking on Forbes blog. Enjoy this brief excerpt from the piece. Let’s look at why social media metrics are so important and the five best metrics you should focus on to understand your true campaign performance. Why Do Social Media
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ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on building up your personal brand as a CEO on Forbes blog. Here’s a highlight from the article. As a leader, you have to curate an intentional brand for yourself. Every CEO quietly builds a personal brand of their own over time, but you have to gain
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ChicExecs Co-Founder and Co-President Nikki Carlson shares five social media trends you need to follow on Forbes blog. Enjoy this highlight from the piece. Social media isn’t a new strategy in the world of PR, but it’s constantly changing. After the firestorm of 2020, many brands quickly learned that social media can be a lifeline
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