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Celebrity Brand Ambassadorships: Trends and Pitfalls in PR

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ChicExecs Co-Founder and Co-President Kailynn Bowling shares trends and pitfalls in PR with celebrity brand ambassadorships on Newsweek blog. Below is an excerpt from the piece. Three Upcoming Trends in Celebrity Ambassadorships Celebrity ambassadors might seem like an outdated public relations strategy, but this is a more established form of influencer marketing. Ambassador strategies are constantly […]

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Remote Rapport: Secrets to Flourishing Client Connections from Afar

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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her secrets to flourishing client connections from afar on Newsweek blog. Here’s an excerpt from the piece summarizing key points. While remote work comes with its own challenges, plenty of leaders love the added flexibility, low overhead, and reduced stress of working from home in their PJs. There’s

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Why Mid-Tier Influencers Are Overshadowing A-List Celebrities

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ChicExecs Co-Founder and Co-President Kailynn Bowling shares why mid-tier influencers are overshadowing A-list celebrities on  Newsweek blog. Enjoy this excerpt from the piece. You might be familiar with TikTok-famous influencers like Charli D’Amelio and Bella Poarch, but these big-time influencers experience many of the same problems as celebrities. Their followings are so massive that it’s

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Digital Marketing and PR: A Match Made in Heaven for Brand Exposure

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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how digital marketing and PR are a match made in heaven for brand exposure on Newsweek blog. Check out this excerpt from the piece summarizing key points. Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies

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How To Set Realistic Goals for Your Business in the New Year

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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how to set realistic goals for your business in the New Year on  Newsweek blog. Check out this highlight from the feature. If you’ve run a successful business without goals, you might wonder why you need them in the first place. While goals are definitely not necessary for success, they’ll help

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Bring Sustainability Into Your Business Plan With These Seven Tips

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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how to bring sustainability into your business plan on Newsweek blog. Here is an excerpt from the piece. You don’t have to be Coca-Cola or Procter & Gamble to make sustainability part of your corporate mission. It’s effective as long as you do your best, which means embracing small but meaningful changes

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Why You Should Invest In Marketing And PR No Matter The Economic Weather

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ChicExecs Co-Founder and Co-President Nikki Carlson shares why you should invest in marketing and PR no matter the economic weather on Newsweek. Here’s an overview of the piece. The 24/7 news cycle is full of doom and gloom these days, and chances are, you’ve seen headlines warning of a potential recession. In response, many companies are

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