Credibility serves as the cornerstone of thriving brands. It represents the trust consumers place in a brand’s capacity to fulfill its commitments, uphold quality standards, and operate with integrity. Establishing and nurturing credibility is an ongoing process, and strategic marketing arises as a powerful means to achieve this objective to attain this goal. Let’s explore […]
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Gen X, born roughly between the early 1960s and the early 1980s, occupies a significant space in the consumer market. Despite often being overshadowed by the larger millennial and baby boomer demographics, Gen Xers wield considerable purchasing power and have distinct behaviors when shopping for products. Understanding the preferences and habits of Gen X consumers
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The agency’s strategies help well-known brands like Stomp Rocket®, Boppy® and The Comfy® promote their niche products to an eager audience that loves what they offer. ChicExecs PR + Retail Placement Agency announces major PR wins for its long-standing clients this year who have turned to its experts to craft campaigns resulting in significant national
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why and how to leverage editorial affiliate marketing for holiday product campaigns on Forbes blog. Enjoy the excerpt below. In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social
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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email
How To Write Media Pitch Subject Lines That Capture Journalists’ Attention Read More »
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