Securing a media placement is an exciting milestone for any brand. Seeing your product or expertise featured in a reputable publication, online outlet, or television segment is a powerful endorsement that can build credibility and drive immediate attention. But what happens after the initial buzz fades? You need a strategic approach to turn media coverage […]
HOW TO TURN A MEDIA PLACEMENT INTO LONG-TERM BRAND SUCCESS Read More »
Getting your product onto store shelves isn’t just about having a great item—it’s about proving that customers already love it. That’s where social proof comes in. Retail buyers are looking for products that are more than just innovative; they want products with a built-in demand. From customer reviews to influencer endorsements, social proof plays a
THE ROLE OF SOCIAL PROOF IN GETTING YOUR PRODUCT ON STORE SHELVES Read More »
Brands are always competing for attention, especially during important times of the year when media coverage is at its peak. Whether it’s holiday gift guides, back-to-school essentials, or summer must-haves, securing media coverage during these peak times can give brands a significant boost. However, getting featured in the right place at the right time doesn’t
THE IMPORTANCE OF PREPARING YOUR PR CAMPAIGNS EARLY Read More »
One critical aspect of timing is understanding the difference between long media leads and short media leads. Both play a pivotal role in shaping a brand’s media strategy, and knowing when and how to use each can significantly impact a brand’s visibility and reputation. Here’s a closer look at these terms and why they matter.
UNDERSTANDING LONG MEDIA LEADS VS. SHORT MEDIA LEADS Read More »
As the final quarter of the year approaches, businesses across the globe are gearing up for the most crucial time of the year – the holiday season. Q4 represents a unique opportunity for brands to boost sales, increase brand visibility, and leave a lasting impression on customers. To achieve these goals and thrive in a
THE CRUCIAL ROLE OF PR FOR BRANDS IN Q4 Read More »
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