Retail PR & Digital Marketing

media outlets

CRAFTING A PR STRATEGY FOR BRAND EXPANSION

Expanding a brand globally is an exciting endeavor, offering access to new markets, diverse audiences, and substantial growth prospects. However, achieving success on a global scale requires a meticulously crafted PR strategy to navigate the complexities of international markets, cultural nuances, and varied media landscapes. Here’s a comprehensive guide to constructing a PR strategy for […]

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Digital Marketing and PR: A Match Made in Heaven for Brand Exposure

ChicExecs Co-Founder and Co-President Kailynn Bowling shares how digital marketing and PR are a match made in heaven for brand exposure on Newsweek blog. Check out this excerpt from the piece summarizing key points. Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies

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How To Write Media Pitch Subject Lines That Capture Journalists’ Attention

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email

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