Public relations is a fast-moving industry that thrives on anticipation and adaptability. As we look ahead to the final months of the year and the beginning of the next, media outlets are already planning their editorial calendars. To help you stay ahead, here’s a deeper dive into the key angles, themes, and trends that journalists […]
WHAT MEDIA OUTLETS ARE LOOKING FOR RIGHT NOW Read More »
The holiday season is a pivotal time of the year for both consumers and businesses. With millions of people seeking the perfect gifts for loved ones, brands have an incredible opportunity to showcase their products in a way that resonates with buyers. One of the most effective ways to capture the attention of these holiday
WHY IT’S IMPORTANT FOR BRANDS TO BE IN HOLIDAY GIFT GUIDES Read More »
Brands are always competing for attention, especially during important times of the year when media coverage is at its peak. Whether it’s holiday gift guides, back-to-school essentials, or summer must-haves, securing media coverage during these peak times can give brands a significant boost. However, getting featured in the right place at the right time doesn’t
THE IMPORTANCE OF PREPARING YOUR PR CAMPAIGNS EARLY Read More »
Expanding a brand globally is an exciting endeavor, offering access to new markets, diverse audiences, and substantial growth prospects. However, achieving success on a global scale requires a meticulously crafted PR strategy to navigate the complexities of international markets, cultural nuances, and varied media landscapes. Here’s a comprehensive guide to constructing a PR strategy for
CRAFTING A PR STRATEGY FOR BRAND EXPANSION Read More »
ChicExecs Co-Founder and Co-President Kailynn Bowling shares how digital marketing and PR are a match made in heaven for brand exposure on Newsweek blog. Check out this excerpt from the piece summarizing key points. Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies
Digital Marketing and PR: A Match Made in Heaven for Brand Exposure Read More »
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share if you should seek out online press or print placements on Forbes blog. Enjoy this excerpt! When was the last time you read a magazine or newspaper? Compared to how often you pick up your phone to read the news, you likely don’t read print media
Should You Seek Out Online Press Or Print Placements? Read More »
ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email
How To Write Media Pitch Subject Lines That Capture Journalists’ Attention Read More »
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares five tips to use affiliate programs on Forbes blog. Below is an summary from the article. Editors receive dozens of product pitches every day. Make it easier to secure a coveted spot in their outlet by using these five tips to master affiliate links
Five Tips To Use Affiliate Programs For PR Success Read More »
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