Retail PR & Digital Marketing

media features

HOW TO TURN A MEDIA PLACEMENT INTO LONG-TERM BRAND SUCCESS

Securing a media placement is an exciting milestone for any brand. Seeing your product or expertise featured in a reputable publication, online outlet, or television segment is a powerful endorsement that can build credibility and drive immediate attention. But what happens after the initial buzz fades? You need a strategic approach to turn media coverage

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HOW TO TURN PRESS COVERAGE INTO HIGH-PERFORMING SOCIAL ADS

Press coverage is a game-changer for brand credibility, but it doesn’t have to end with the article, TV segment, or influencer mention. Repurposing media coverage into social media ads can amplify your reach, drive engagement, and boost sales. Here’s how to turn press features into high-performing social ads that generate real results. Highlight Credibility with

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WHY BRANDS SHOULD START THINKING ABOUT SPRING MARKETING AND MEDIA FEATURES NOW

As the end of the year approaches and the holiday season winds down, it’s easy to put off thinking about the next quarter. However, for brands aiming to impact in the spring, now is the perfect time to start planning your marketing campaigns and securing media features. Here’s why you should begin thinking about spring

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PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS

Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged

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