Securing a feature in a top media outlet is one of the most powerful ways to build credibility, increase brand awareness, and drive sales. But with so many brands vying for attention, how do you rise above the noise and get noticed by the media? Editors and journalists receive hundreds of pitches weekly, and only […]
WHAT EDITORS AND JOURNALISTS LOOK FOR WHEN FEATURING BRANDS Read More »
Securing a media placement is an exciting milestone for any brand. Seeing your product or expertise featured in a reputable publication, online outlet, or television segment is a powerful endorsement that can build credibility and drive immediate attention. But what happens after the initial buzz fades? You need a strategic approach to turn media coverage
HOW TO TURN A MEDIA PLACEMENT INTO LONG-TERM BRAND SUCCESS Read More »
Every brand dreams of landing a major media feature—whether it’s a spot on a national morning show, a viral news article, or a cover story in a top-tier magazine. While these high-profile moments are exciting and can certainly boost brand visibility, relying on a single big feature is not a sustainable PR strategy. Instead, consistent
WHY CONSISTENT PR EFFORTS MATTER MORE THAN ONE BIG FEATURE Read More »
Press coverage is a game-changer for brand credibility, but it doesn’t have to end with the article, TV segment, or influencer mention. Repurposing media coverage into social media ads can amplify your reach, drive engagement, and boost sales. Here’s how to turn press features into high-performing social ads that generate real results. Highlight Credibility with
HOW TO TURN PRESS COVERAGE INTO HIGH-PERFORMING SOCIAL ADS Read More »
As the end of the year approaches and the holiday season winds down, it’s easy to put off thinking about the next quarter. However, for brands aiming to impact in the spring, now is the perfect time to start planning your marketing campaigns and securing media features. Here’s why you should begin thinking about spring
WHY BRANDS SHOULD START THINKING ABOUT SPRING MARKETING AND MEDIA FEATURES NOW Read More »
Public relations is a fast-moving industry that thrives on anticipation and adaptability. As we look ahead to the final months of the year and the beginning of the next, media outlets are already planning their editorial calendars. To help you stay ahead, here’s a deeper dive into the key angles, themes, and trends that journalists
WHAT MEDIA OUTLETS ARE LOOKING FOR RIGHT NOW Read More »
In today’s competitive digital landscape, showcasing credibility and trustworthiness is key to standing out. One effective way for brands to do this is through a brag bar on their website. But what exactly is a brag bar, and why should your brand have one? Let’s dive in. What is a brag bar? A brag bar
ELEVATE YOUR WEBSITE WITH A BRAG BAR Read More »
Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged
PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS Read More »
The holiday season is a prime time for brands to gain visibility through gift guides, which can drive awareness and sales. If you’re planning to pitch your product for inclusion in holiday gift guides, navigating this process effectively is important. Below is a guide on what to do (and what not to do) when crafting
HOLIDAY GIFT GUIDE SUCCESS: KEY DOS AND DON’TS Read More »
The holiday season is a pivotal time of the year for both consumers and businesses. With millions of people seeking the perfect gifts for loved ones, brands have an incredible opportunity to showcase their products in a way that resonates with buyers. One of the most effective ways to capture the attention of these holiday
WHY IT’S IMPORTANT FOR BRANDS TO BE IN HOLIDAY GIFT GUIDES Read More »
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