Press coverage is a game-changer for brand credibility, but it doesn’t have to end with the article, TV segment, or influencer mention. Repurposing media coverage into social media ads can amplify your reach, drive engagement, and boost sales. Here’s how to turn press features into high-performing social ads that generate real results. Highlight Credibility with […]
HOW TO TURN PRESS COVERAGE INTO HIGH-PERFORMING SOCIAL ADS Read More »
Public relations is a fast-moving industry that thrives on anticipation and adaptability. As we look ahead to the final months of the year and the beginning of the next, media outlets are already planning their editorial calendars. To help you stay ahead, here’s a deeper dive into the key angles, themes, and trends that journalists
WHAT MEDIA OUTLETS ARE LOOKING FOR RIGHT NOW Read More »
One critical aspect of timing is understanding the difference between long media leads and short media leads. Both play a pivotal role in shaping a brand’s media strategy, and knowing when and how to use each can significantly impact a brand’s visibility and reputation. Here’s a closer look at these terms and why they matter.
UNDERSTANDING LONG MEDIA LEADS VS. SHORT MEDIA LEADS Read More »
PR is a powerful tool for shaping a brand’s identity and, when wielded strategically, can position a brand as a thought leader within its industry. Let’s delve into how PR can propel brands to the forefront of industry conversations and establish them as experts. Crafting Compelling Narratives: At the heart of any successful thought leadership
HOW PR ELEVATES BRANDS TO BE THOUGHT LEADERS Read More »
As the current year comes to a close, forward-thinking brands and businesses must gear up for what lies ahead in the new year. One crucial aspect of this preparation is getting PR ready. PR is an invaluable tool for building and maintaining a positive brand image and engaging with your target audience effectively! Be Proactive,
WHY BRANDS NEED TO GET PR READY NOW FOR THE NEW YEAR Read More »
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