How to Bridge the Gap Between Marketing and Sales

ChicExecs Co-Founder/Co-President Nikki Carlson shares her tips on how businesses can bring their sales and marketing teams together to keep revenue growing.

Explaining the concept of “smarketing,” when brands combine sales and marketing into one department, it puts them on the same page to give customers the best experience.

“Most businesses treat sales and marketing as separate entities, but they’re two sides of the same coin. By creating a smarketing team, you can reduce friction and encourage growth.”

Read the full Inc. article here.

13 Top Solutions for a Marketing Campaign that Didn’t Go Quite How You’d Hoped

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her helpful tip so companies can identify what went wrong when a marketing campaign fails and how to remedy the situation.

“When a marketing plan doesn’t go as planned, the best thing to do is start over. Take inventory of what happened and formulate a new cohesive plan with a different angle and approach.”

Read the full Forbes article here.

How To Vet Influencers To Reach Your Campaign Goals

ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.

“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”

Read the full Forbes article here.