Retail PR & Digital Marketing

Lydia Vargo

5 Steps To Understand A Buyer’s Journey In A Multi-Touchpoint Society

ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online

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The Do’s And Don’ts Of Building A Successful Team

ChicExecs Senior VP of Elevate, Lydia Vargo, shares her tips on the do’s and don’ts of building a successful team on Forbes blog. Enjoy this excerpt from the feature. Teamwork makes the dream work, and that’s definitely true in a corporate environment. You need a solid team to get your business across the finish line, but strong teams don’t materialize on their

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4 Ways To Boost Your PR And Marketing—Even With A Microscopic Budget

Lydia Vargo, Senior VP of Elevate at ChicExecs, shares four ways to boost your PR and marketing, even with a microscopic budget, on Forbes blog. Here’s a highlight from the piece. Follow these tips to boost your brand—even with a microscopic budget. 1. Revamp your website content. What are you putting out there? Even tiny brands can do very well

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Mom Returning To Work? Here’s How To Explain Your Career To Your Kids

ChicExecs Senior VP of Elevate, Lydia Vargo, shares tips on how to explain your career to your kids on Forbes blog. Enjoy this highlight from the piece. If you find yourself in the position of returning to work after a significant amount of time off, it can be a big adjustment for everyone. Children may not understand why you

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Five Ways To Improve Employee Morale With One-On-One Connection

ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five ways to improve employee moral with one-on-one connection on Forbes blog. Enjoy this highlight from the piece. As a leader, you need to invest in your people, which includes treating them like the unique humans they are. With regular one-on-one interaction, you can improve employee morale, productivity and retention

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