Retail PR & Digital Marketing

Kristen Wessel

Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why and how to leverage editorial affiliate marketing for holiday product campaigns on Forbes blog. Enjoy the excerpt below. In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social […]

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Seven Ways Companies Can Reduce Burnout And Bring Out The Best In Their Employees

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares seven ways companies can reduce burnout and bring out the best in their employees on Forbes blog. Below is an excerpt from the piece. As an employer, you don’t have complete control over your employees’ well-being. However, you can do plenty of things to minimize burnout—starting with how

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The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares her tips on the future of PR in 2022 on Forbes blog. Enjoy this overview from the piece. What’s on the horizon for PR? Follow these four steps to craft an effective PR strategy for 2022. 1. Create Personalized Pitches Here’s the good news: According to Muck

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How To Write Media Pitch Subject Lines That Capture Journalists’ Attention

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to write media pitch subject lines that capture journalists’ attention on Forbes blog. Enjoy this recap from the piece. If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips. 1. Avoid Spam Trigger Words Many email

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How Kristen Wessel of ChicExecs Tackles The Extreme Work Life Balance Of Being A Woman Business Leader During COVID-19

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how she tackles the extreme work life balance of being a woman business leader during COVID-19 on Medium. Below is a highlight for your enjoyment conducted by interviewer Karina Michel Feld. The Covid-19 pandemic has affected nearly every aspect of our lives today. Can

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How To Remain Politically Correct In A Politically Incorrect World

ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to remain politically correct in a politically incorrect world on Forbes blog. Enjoy this highlight from the article below. Businesses usually want to appeal to all customers and clients. That’s why so many organizations devote themselves to public relations — to develop a positive relationship

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