Retail PR & Digital Marketing

Kristen Wessel

From Obscurity To Authority: How A PR Strategy Can Help Experts Build Credibility And Influence

Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and influence on Forbes blog. Below is a highlight to enjoy. Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in […]

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ExPR Featured in US Weekly, Launching a New Era For Public Relations

ExPR, a sister company of ChicExecs, was recently featured in US Weekly, announcing its recent launch as the premier agency dedicated to servicing industry leaders seeking to enhance their media presence. With a wealth of experience spanning decades and a team of seasoned journalists and PR professionals, ExPR offers a comprehensive suite of services. The

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Why Business Reviews Are A Must—Plus Five Tips To Get More Reviews

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why business reviews are a must, plus five tips to get more reviews on Forbes blog. Below is a highlight to enjoy. Let’s look at why reviews are so important for your business, as well as five easy ways to generate more glowing reviews for your company.

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Why And How To Leverage Editorial Affiliate Marketing For Holiday Product Campaigns

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why and how to leverage editorial affiliate marketing for holiday product campaigns on Forbes blog. Enjoy the excerpt below. In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social

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Seven Ways Companies Can Reduce Burnout And Bring Out The Best In Their Employees

ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares seven ways companies can reduce burnout and bring out the best in their employees on Forbes blog. Below is an excerpt from the piece. As an employer, you don’t have complete control over your employees’ well-being. However, you can do plenty of things to minimize burnout—starting with how

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