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WHY STRONG MEDIA RELATIONSHIPS MATTER FOR BRANDS WORKING WITH PR AGENCIES

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Partnering with a PR agency that has cultivated strong and genuine connections with media professionals can be a game-changer for brands looking to amplify their message and make a significant impact. Agencies with robust media networks can navigate the media environment more effectively, providing valuable access and insights to shape how and where your brand […]

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Forbes Leadership The Expert’s Toolkit: Essential PR Strategies Every Thought Leader Should Know About

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Kristen Wessel, ChicExecs Vice President of PR and Digital Marketing and President of ExPR, shares essential PR strategies every thought leader should know about on Forbes blog. Enjoy this excerpt from the article below. Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR

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The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares her tips on the future of PR in 2022 on Forbes blog. Enjoy this overview from the piece. What’s on the horizon for PR? Follow these four steps to craft an effective PR strategy for 2022. 1. Create Personalized Pitches Here’s the good news: According to Muck

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