Retail PR & Digital Marketing

influencers

DO INFLUENCERS TRULY HAVE A GREAT AFFECT ON CONSUMERS?

Influencers have emerged as powerful voices shaping trends, opinions, and consumer behaviors. From fashion and beauty to travel and lifestyle, these individuals wield significant influence over their followers. However, the question lingers: do influencers genuinely have a substantial impact on consumers, or is their influence overstated? The Rise of Influencer Culture: In recent years, the […]

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WHY BEAUTY BRANDS SHOULD CONSIDER INFLUENCER MARKETING

Staying relevant and reaching your target audience requires innovative marketing strategies in the beauty and makeup industry, where trends shift as quickly as a makeup brush stroke. One such strategy that has proven to be incredibly effective is influencer marketing. Authenticity and Relatability: Unlike traditional advertising, influencer campaigns feel more like recommendations from a friend

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HOW BRANDS CAN PREPARE FOR AFFILIATE MARKETING IN 2024

As we approach 2024, the digital marketing landscape continues to evolve, and affiliate marketing remains a powerful strategy for brands looking to expand their reach and increase revenue. Affiliate marketing involves partnering with individuals or other businesses (affiliates) who promote a brand’s products or services in exchange for a commission on sales generated through their

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MILLENNIAL SPENDING HABITS AND WHY BRANDS SHOULD TARGET THEM

In the ever-evolving landscape of consumer behavior, one demographic stands out as a key player in shaping market trends and driving innovation – millennials. Millennials have emerged as a powerful force in the global economy, and their unique spending habits are reshaping the way businesses approach marketing and product development. Why Target Millennials? Millennials represent

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WHY BRANDS SHOULD HARNESS THE POWER OF MICRO-INFLUENCERS

Influencer marketing has become a dominant force in the advertising world. It has evolved beyond traditional celebrity endorsements, with a new class of influencers emerging: micro-influencers. These individuals, who typically have smaller but highly engaged followings on social media, have proven to be a valuable brand asset. Authenticity and Relatability Micro-influencers are often seen as

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4 Ways To Boost Your PR And Marketing—Even With A Microscopic Budget

Lydia Vargo, Senior VP of Elevate at ChicExecs, shares four ways to boost your PR and marketing, even with a microscopic budget, on Forbes blog. Here’s a highlight from the piece. Follow these tips to boost your brand—even with a microscopic budget. 1. Revamp your website content. What are you putting out there? Even tiny brands can do very well

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How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you

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