Kailynn Bowling, ChicExecs Marketing Agency’s Co-Founder/Co-President, shares how influencer marketing can be the answer to holiday marketing overwhelm.

But with everyone vying for their piece of the pie, that means you face more competition than usual, spending more budget dollars on impressions that may or may not move the needle. What’s a brand to do? “In my experience as the cofounder of a PR and retail strategy firm, I’ve found that influencer marketing can be the answer to holiday marketing overwhelm. Influencer marketing builds a great rapport with your audience, overcomes the annoying problems of competition and significantly boosts your reach.”

Read “Capitalizing On The Holidays With Influencer Campaigns” and follow her four steps to design a holiday influencer marketing campaign that’s both effective and profitable in the new year.

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares advice with TotalRetail on why retailers should harness the power of micro-influencers.

“They’re usually in more niche markets with highly engaged and loyal audiences.”

Read the full article here.

ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.

“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”

Read the full Forbes article here.