How To Vet Influencers To Reach Your Campaign Goals

ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.

“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”

Read the full Forbes article here.