ChicExecs Senior Director of PR & Operations, Kristen Wessel shares advice with TotalRetail on why retailers should harness the power of micro-influencers.
“They’re usually in more niche markets with highly engaged and loyal audiences.”
Read the full article here.
ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.
“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”
Read the full Forbes article here.