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THE IMPACT OF IN-STORE INFLUENCER EVENTS ON BRAND GROWTH

ALL, Trends & Tips /

Influencer marketing has become a cornerstone for brand promotion. While online collaborations and social media campaigns continue to dominate, in-store influencer events present a unique and powerful opportunity for brands. These events offer a blend of personal interaction and online reach, creating a multifaceted approach that can significantly enhance brand visibility and consumer engagement. Here’s […]

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WHAT BRANDS SHOULD AVOID WHEN PARTNERING WITH INFLUENCERS

ALL, Trends & Tips /

Influencer marketing has emerged as a powerful tool for brands looking to enhance their reach and engagement. However, not all influencer partnerships are created equal. Brands must navigate potential pitfalls to ensure their collaborations are both effective and authentic. Here are key areas brands should avoid when partnering with influencers. Alignment Issues One of the

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DO INFLUENCERS TRULY HAVE A GREAT AFFECT ON CONSUMERS?

Trends & Tips /

Influencers have emerged as powerful voices shaping trends, opinions, and consumer behaviors. From fashion and beauty to travel and lifestyle, these individuals wield significant influence over their followers. However, the question lingers: do influencers genuinely have a substantial impact on consumers, or is their influence overstated? The Rise of Influencer Culture: In recent years, the

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HOW INFLUENCERS AFFECT CONSUMER BEHAVIOR

Trends & Tips /

In today’s digital age, the way consumers make purchasing decisions has undergone a significant transformation. Traditional advertising methods still hold their ground, but the rise of social media has paved the way for a new wave of marketing – influencer marketing. Its prominence and effectiveness have skyrocketed in recent years. Influencers, often considered trendsetters and

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Why You Should Invest In Marketing And PR No Matter The Economic Weather

ALL /

ChicExecs Co-Founder and Co-President Nikki Carlson shares why you should invest in marketing and PR no matter the economic weather on Newsweek. Here’s an overview of the piece. The 24/7 news cycle is full of doom and gloom these days, and chances are, you’ve seen headlines warning of a potential recession. In response, many companies are

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