ChicExecs Senior Director of Strategic Accounts Lydia Vargo explains what steps international brands can take to enter the U.S. market. Setting us apart from other global markets, U.S. consumers have all the power.
“No matter your success elsewhere in the world, the U.S. is a different playing field. Although outside success is an essential foundation for growing your brand, think about U.S. consumers first.”
Read the full Forbes article here.